Got To Dance

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Connect Four conceptualised and managed the delivery the giant Social Wall on Got To Dance for the live shows. The Social Wall aggregated 3 streams of social data from Facebook, Twitter and ‘Cover It Live’ for each performing act during the live semi finals and finals. This enabled each act to have their own real time fan space that despite the feedback from the judges they would always end their time on stage with a positive message from their fans via social networks ensuring that the content that they saw was turned around fast enough to be relevant to the performance they just delivered on stage.

Once the messages were delivered to the Social Wall these messages were pushed to Zeebox to to display within the programme page of Got To Dance so if you missed your message on the Social Wall viewers could see if their message was featured via Zeebox on their smartphone or tablet device. This whole process delivered a true end to end multi platform experience.

Using our full understanding of traditional production values and appropriate engagement technology we also managed the seamless integration of this experience to deliver this innovative social engagement experience.

Million Pound Drop

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Connect Four regularly manage the live viewer engagement with the accompanying viewer playalong game on Million Pound Drop. Integrating the online viewers gameplay stories and selecting appropriate social media comments to be shown or mentioned in the live broadcast. Connect Four continue to work with Endemol & Monterosa to deliver seamless viewer engagement on this show, selecting the most appropriate digital editorial to bring the viewer playalong to life.


The Voice

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The Voice UK wanted to capitalise on their tremendous twitter and Facebook following  they had built up prior to their live shows. Connect Four conceptualised the Social Mosiac for The Voice UK which was showcased in the ‘V Room’ on the show. The Social Mosiac, (which was also used in conjunction with the Social Wall which was featured on Got To Dance), allowed many fans of the show to feature within a large visualisation of The Voice logo which was made up for 500 social engagers. This rotated on a weekly basis so the most amount of fans could feature on the Mosiac, which really drove viewer engagement numbers.

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