Connect Four conceptualised and managed the delivery the giant Social Wall on Got To Dance for the live shows. The Social Wall aggregated 3 streams of social data from Facebook, Twitter and ‘Cover It Live’ for each performing act during the live semi finals and finals. This enabled each act to have their own real time fan space that despite the feedback from the judges they would always end their time on stage with a positive message from their fans via social networks ensuring that the content that they saw was turned around fast enough to be relevant to the performance they just delivered on stage.
Once the messages were delivered to the Social Wall these messages were pushed to Zeebox to to display within the programme page of Got To Dance so if you missed your message on the Social Wall viewers could see if their message was featured via Zeebox on their smartphone or tablet device. This whole process delivered a true end to end multi platform experience.
Using our full understanding of traditional production values and appropriate engagement technology we also managed the seamless integration of this experience to deliver this innovative social engagement experience.