Luce Rains was an American commercial actor who made a name for himself by appearing in numerous television advertisements in the 1980s and 1990s. He was best known for his distinctive voice, which was deep and commanding, making him an instant favorite among advertising agencies.
Luce first started his acting career in New York City, where he appeared in several stage productions. However, it was his voice acting that caught the attention of Madison Avenue ad executives. He soon became a sought-after talent for national and regional television commercials, specializing in delivering authoritative and trustworthy performances.
One of Luce's most memorable commercial campaigns was for Lincoln-Mercury automobiles, where he played a wise and respected father figure, imparting his wisdom on his son as they drove through scenic landscapes. He was also featured in commercials for brands such as Visa, Chevrolet, and Applebee's, among others.
Luce's success as a commercial actor led to other career opportunities, including voice-over work in films and television shows. He lent his voice to characters in popular movies such as Austin Powers: International Man of Mystery and TV shows like Breaking Bad.
Despite his success, Luce kept a low profile and was known for being humble and approachable on and off set. He passed away in 2009 but left behind a legacy as one of the best commercial actors of his generation. His commanding voice and authentic performances made him a fixture of American television and an inspiration to aspiring actors and voice actors alike.