The Howard Johnson TV Spot entitled "Happy" is a brilliantly crafted advertising campaign that promotes the quality of service and hospitality that the hotel chain is known for. The ad begins with an enthusiastic voiceover artist asking the viewer if they are "happy," and then continues with lively...
Berlin Cameron United is a dynamic and creative advertising agency located in New York City. The company was founded in 1997 by Andy Berlin, a former co-chairman of DDB Worldwide, and partners Ewen Cameron and Rob Baird. Over the years, Berlin Cameron United has worked with some of the biggest brands in the world, including Coca-Cola, Heineken, and Samsung, and has won numerous awards for their innovative advertising campaigns.One of the notable...
Howard Johnson is a well-known American hotel chain with a rich history spanning several decades. Founded by Howard D. Johnson in 1925, the company has played a significant role in the hospitality industry, offering comfortable accommodations and top-notch service to travelers around the world.
From its humble beginnings as a small root beer stand in Quincy, Massachusetts, Howard Johnson gradually expanded its operations and grew into a major player in the hotel industry. The company's commitment to quality and consistency quickly earned it a loyal customer base and a reputation for excellence.
One of the unique features that set Howard Johnson apart from its competitors was its bright orange roofs, which became an iconic symbol of the brand. These eye-catching roofs could be spotted from a distance, making them a welcome sight for weary travelers searching for a place to rest.
Throughout the years, Howard Johnson continued to innovate and adapt to changing customer preferences and market trends. The company introduced various amenities and services to cater to the evolving needs of guests, including restaurants, swimming pools, and meeting facilities. Howard Johnson also became the first national hotel chain to offer reservation services, making it even more convenient for travelers to secure a room.
In addition to its iconic hotels, Howard Johnson also operated a successful chain of restaurants. These Howard Johnson's restaurants became renowned for their extensive menu of comfort foods, including their famous 28 flavors of ice cream.
However, like many other longstanding businesses, Howard Johnson faced challenges in the face of increasing competition and changing consumer preferences. The company experienced a decline in the 1980s and 1990s, leading to the closure of numerous locations. Despite the setbacks, Howard Johnson remains a nostalgic brand that evokes a sense of Americana and hospitality.
In recent years, Howard Johnson has undergone a revitalization effort, aiming to recapture its former glory and cater to a new generation of travelers. The company has invested in renovations and upgrades to its existing properties, ensuring that they meet modern standards of comfort and convenience.
Today, while Howard Johnson may not be as dominant as it once was, the brand continues to operate hotels in various locations across the United States, offering travelers a familiar and reliable option for their accommodation needs. Whether it's for a family vacation, a business trip, or a quick getaway, Howard Johnson strives to provide a welcoming and comfortable experience for its guests.
In conclusion, Howard Johnson holds a distinguished place in the hospitality industry, with a history characterized by innovation, iconic branding, and a commitment to exceptional service. While the company has faced challenges over the years, it remains an enduring symbol of American hospitality, ready to accommodate travelers as they embark on their journeys.