The Ruger American Pistol has always been known for its reliability, accuracy, and ruggedness. In its new TV spot, 'Toughest Standards,' Ruger dives deep into the rigorous testing its American Pistol underwent to meet the highest standards set for duty weapons.The commercial opens with a silhouette...
The Ruger American Rifle TV Spot, 'A Wide Variety of Models' is a powerful advertisement that showcases the incredible range of rifles that the iconic gun manufacturer has to offer. The commercial features a variety of different hunters and shooters, each of whom is accompanied by a different model...
The Ruger American Rifle TV Spot titled 'Coast to Coast' Featuring Larry Weishuhn is an engaging and exciting advertisement that showcases the versatility and durability of the Ruger American Rifle. The commercial features renowned outdoor TV show host and hunting expert, Larry Weishuhn, as he trave...
The Ruger American Rimfire Rifle TV Spot is an advertisement that showcases the exceptional qualities of the Ruger American Rimfire rifle. The ad is designed to appeal to hunters, sport shooters, and outdoor enthusiasts who are looking for a reliable and accurate rifle that offers excellent performa...
The Ruger Custom Shop TV spot, titled "The Next Evolution," is a thrilling and action-packed advertisement that introduces viewers to the latest and greatest firearms innovation from the renowned firearms manufacturer. The advertisement opens with a dramatic sequence of a soldier in the midst of bat...
The Ruger Gunsite Scout Rifle TV spot 'Multi-Purpose Use' is an advertisement that showcases the versatility and power of Ruger Gunsite Scout Rifle. The ad begins with a shot of a man walking through some woods, holding the rifle at his side. The narrator explains that this rifle is specifically des...
The Ruger LC9s TV spot is an intense and action-packed advertisement that highlights the crisp trigger pull of this popular firearm. The ad begins with a close-up shot of the Ruger LC9s, emphasizing its sleek and compact design. The camera then pans out to reveal a man holding the firearm as he walk...
Title: Ruger TV Spot, 'This Is America'In a thought-provoking and captivating television spot, Ruger presents its new campaign titled "This Is America." With each scene, the commercial artfully portrays the essence of what it means to be American, while also highlighting the unique features and craf...
Overview of RugerSturm, Ruger & Co., Inc., commonly known as Ruger, is an American firearms manufacturer founded in 1949. The company produces a wide range of firearms for both civilian and government customers, including rifles, shotguns, pistols, and revolvers.
Product safety concernsRuger has faced criticism and product safety concerns in recent years. In 2018, the company was the subject of a shareholder resolution calling for a report on the safety of its products, which won two-thirds of the votes cast. In response, the company issued a report outlining safety features and other steps it has taken to address concerns.
Business operationsRuger is one of the three largest firearms manufacturers in the United States, along with Smith & Wesson and Remington Outdoor Company. The company is headquartered in Fairfield, Connecticut and employs over 2,000 people. Ruger's firearms are sold both domestically and internationally, with exports to over 15 countries.
Recent lawsuitIn 2023, Ruger faced a lawsuit tied to the use of its firearm in a mass shooting at a Buffalo grocery store. The company's primary casting facility is located in Newport, New Hampshire, and its other manufacturing facilities are located in Prescott, Arizona, and Mayodan, North Carolina.
Despite product safety concerns and criticism from some investors and activists, Ruger remains a major player in the firearms industry and continues to produce a wide range of firearms for civilian and government customers alike.