Sony Mobile tv commercials
TV spots
TV commercials Sony Mobile
Sony Mobile TV Spot, 'Experience HD Everywhere' is a promotional advertisement that showcases Sony's high definition mobile screens and how they can provide an exceptional viewing experience no matter where you are or what you are doing. The ad focuses on the concept of unlimited entertainment on-th...
The Sony Mobile Xperia Z TV spot is a captivating and visually stunning ad that showcases the features of the Xperia Z phone. The ad's theme revolves around the "Sound and Vision" song by David Bowie, which adds a significant impact on the overall appeal of the ad.The commercial features an intense...
Title: Sony Xperia TV Spot - 'Roof'Introduction:In the bustling heart of the city, where skyscrapers touch the heavens, an unexpected journey begins. Sony Xperia's latest TV spot, aptly titled 'Roof,' takes viewers on an electrifying adventure that redefines the boundaries of imagination and technol...
The Sony Xperia Z1S TV spot, titled 'Underwater Recording,' features the stunning capabilities of the Xperia Z1S smartphone's water-resistant technology. The commercial showcases a user exploring underwater landscapes, capturing breathtaking footage, and taking stunning photos.The ad highlights the...
Agenices
Agencies worked with Sony Mobile
Universal McCann (UM)
Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters located in New York City.UM has a strong presence across the globe with offices in several countries including the United States, Europe, Asia, and Africa. The company has worked with several high-profile clients in various industries such as banking...
Actors
Actors who starred in Sony Mobile commercials
What kind of company is Sony Mobile?
IntroductionSony Mobile is a subsidiary of Sony Corporation, a Japanese multinational conglomerate corporation headquartered in Tokyo. Sony Mobile is primarily involved in the production of Xperia smartphones and accessories.
HistorySony Mobile was initially formed as a joint venture between Sony Corporation and Ericsson, forming Sony Ericsson Mobile Communications in 2001. The company initially struggled but eventually became profitable in 2003. Its Xperia series of smartphones has been the company's flagship product line since its inception in 2008. In 2012, Sony acquired Ericsson's share of the joint venture for over $1 billion , making Sony Mobile a wholly-owned subsidiary of Sony Corporation.
ProductsSony Mobile is primarily involved in the production of Xperia smartphones and accessories. The latest line-up of Xperia models includes the Xperia 1 III, Xperia 5 III, and Xperia 10 III. Sony Mobile's smartphones distinguish themselves with multimedia capabilities, including high-quality cameras and displays. Xperia smartphones also come preloaded with Sony's proprietary software and services, such as Bravia TV technology for displays and the PlayStation app for gaming.
Recent DevelopmentsSony Mobile has been struggling to remain competitive in the smartphone market. Despite its innovations in camera technology, the company's market share has declined in recent years. In 2019, the company announced that it would "defocus" its attention on India, North America, South America, and other regions to focus on its core markets, including Japan, Europe, Taiwan, and Hong Kong.
ConclusionOverall, Sony Mobile is a subsidiary of Sony Corporation that primarily produces Xperia smartphones and accessories. While the company faces intense competition in the smartphone market, its focus on multimedia capabilities sets it apart from its competitors. As a wholly-owned subsidiary of Sony Corporation, Sony Mobile represents a significant part of Sony's overall business strategy.
