What kind of company is Forsman & Bodenfors?

Forsman & Bodenfors is a Swedish advertising agency that was founded in 1986 by two men, Ingvar Forsman and Staffan Bodenfors. The company has since grown into one of the most well-respected and successful advertising agencies in Europe.

Forsman & Bodenfors is known for its creative approach to advertising and marketing. One of the company's most notable campaigns was the "The Epic Split," which featured actor and martial artist Jean-Claude Van Damme performing a split atop two moving trucks. This campaign went viral and received numerous awards, including a Grand Prix at the Cannes Lions International Festival of Creativity.

The company's success can be attributed to its unique and collaborative approach to creativity. The team at Forsman & Bodenfors is made up of people from various backgrounds and disciplines, including artists, writers, designers, and strategists, who work closely together to create innovative and effective advertising campaigns. This approach has helped the company to create campaigns that are not only visually stunning but also emotionally compelling.

Forsman & Bodenfors has worked with a variety of clients across a range of industries, including Volvo, H&M, IKEA, and Uber, just to name a few. The agency has won numerous awards for its work, including more than 70 Cannes Lions and over 20 Effie Awards.

Overall, Forsman & Bodenfors is a highly respected advertising agency known for its innovative and creative approach to advertising and marketing. Their impressive portfolio of work and consistent awards speak to their success and impact in the industry.

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