Writing that is clear, concise & can persuade your readers is known as persuasive content. This article has the power to persuade readers and compel them to take action. Ad copy, blog posts, business proposals, or editorials are major examples of this. And, of course, public speaking.

Understanding this strategy is pivotal to equip anyone who wants to be persuasive and inspire action through writing.

1. Understand Your Audience. Before you write, ask yourself; who are my audience?
2. Envision Your Impact. Write with a purpose.
3. Keep It Simple.
4. Sell Ideas, Not Words.
5. Tell a Story.

Marketing through content leads to business growth. Having content on your site gives people reasons to visit, learn from, and become customers. You cannot attract visitors to your site without content. In this article, we will examine seven of the most important reasons for content.

Jump to:

• Persuasive Speeches.
• Advertising Campaigns.
• Editorials.
• Reviews.
• Persuasive Essays.

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• He persuaded his friend to go back to school.
• She couldn't be persuaded to go.
• He would not let himself be persuaded into buying the more expensive stereo.
• I am not easily persuaded.

These may include:

• striking a deal with a new client.
• persuading a customer to purchase a product.
• upselling products.
• advertising a brand, product or service.
• making group decisions.
• coming up with new design concepts.
• making company policy changes.
• making a speech.

This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences.

Here are 14 key kinds of content that can help your business turn initial curiosity about your brand into conversions.

• Social media posts.
• Email newsletters.
• Blog posts/articles.
• Product guides.
• Customer success stories.
• User-generated content.
• Quizzes.
• Podcasts.

Another meaning for persuasion is the act of influencing someone to do something or to change their mind. For example, good salespeople use persuasion to get people to buy things, just as children use persuasion to get permission to do certain things.

Persuasive devices are vital to understand and use when writing persuasively. Some examples of persuasive devices are alliteration, rhetorical questions, exaggeration, statistics, emotive language, modality, repetition, facts, opinion, the rule of 3 and using personal pronouns.

Persuasion Examples in Business Perhaps the most obvious example is sales calls. Salespeople use their talents in persuasion to tout the features of their product lines or the benefits of their services to their prospects. It is through persuasion that they win loyal customers and the profits that come with them.

Modes of Persuasion

• Ethos. Ethos is a way of convincing your audience of your credibility as a writer. Some credibility can be, in a way, built-in.
• Pathos. Most simply, pathos is the appeal to our human emotions.
• Logos. Logos is the appeal to our logical side.