What kind of company is Special Group?

Special Group is a creative advertising agency that was founded in New Zealand in 2008 by Tony Bradbourne and Rob Jack. Since then, the company has expanded to other cities around the world, such as Sydney, Australia and Los Angeles, USA.

The agency's motto is "creativity. not advertising.", which reflects their emphasis on innovative and unconventional approaches to marketing strategy. They focus on creating campaigns that are engaging, thought-provoking, and effective in achieving their clients' goals.

Some of the agency's notable clients include Uber, Red Bull, Smirnoff, and Airbnb. Special Group has earned numerous awards for their work in advertising, including multiple Cannes Lions, D&AD Awards, and Effie Awards.

In addition to their advertising work, Special Group has also been involved in various charitable initiatives. They have partnered with organizations such as The Salvation Army and Amnesty International to create campaigns that raise awareness and support for important social causes.

Overall, Special Group prides itself on its ability to think outside the box and create advertising campaigns that are both effective and memorable. Their innovative approach to marketing has made them a leading agency in the industry, and their work continues to impress clients and audiences alike.

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