Wayfair is the destination for all things home and a place that helps everyone, anywhere, create their feeling of home.

Unlike other retail companies, Wayfair does not store products in its warehouses. Instead, products are shipped directly from the supplier to the consumer.

Individual and institutional stakeholders own Wayfair. The largest individual shareholders at Wayfair are the co-founders, Niraj Shah and Steve Conine, who each have 13.30% of the company, while Fidelity Management Research Co. is the largest shareholder altogether at 15%.

Wayfair generated $12.0 billion in net revenue for the twelve months ended March 31, 2023 and is headquartered in Boston, Massachusetts with operations throughout North America and Europe.

Wayfair's business model makes money through the so-called drop-shipping. In this business model, the company doesn't need to own any inventory. Instead, it has a wide supplying network, which will ship its products directly to the end consumer.

They create a website using Shopify, and identify and target buyers, typically using Facebook ads, although you will find dropshippers on other platforms, including Instagram, or selling through marketplaces such as online homeware store Wayfair.”

Wayfair's competitive advantage is its focus on furniture and ability to create curated digital experiences, he said. Wayfair rolled out digital personalization tools early, with augmented reality features available two years ago, and image searches and “Shop the Look” features going live last year.

American e-commerce company Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online.

Wayfair Inc: Overview It commercializes products through various sites, including Wayfair.com, Joss & Main, AllModern, Perigold, Wayfair Professional, and Birch Lane. The company also has in-house brands such as Three Posts and Mercury Row.

Wayfair's marketing strategy focuses on bringing new and repeat customers to its sites through paid and non-paid advertising. Marketing and advertising make up 10% of Wayfair's revenue.

35 to 65 year old woman Our typical Wayfair customer is a 35 to 65 year old woman with an annual household income of $60,000 to $175,000, who we consider to be a mass market consumer and who we believe is underserved by traditional brick and mortar and other online retailers of home goods.

Our typical Wayfair customer is a 35 to 65 year old woman with an annual household income of $60,000 to $175,000, who we consider to be a mass market consumer and who we believe is underserved by traditional brick and mortar and other online retailers of home goods.