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Warby Parker TV commercial - Eyesballs on Bikes
Warby Parker

Warby Parker is an American eyewear company that was founded in 2010. The company is headquartered in New York City and offers a wide range of eyeglasses, sunglasses, and accessories at affordable pri...

What the Warby Parker TV commercial - Eyesballs on Bikes is about.

Warby Parker TV commercial - Eyesballs on Bikes

Warby Parker TV Spot, 'Eyesballs on Bikes'

In a bustling city street, where the hustle and bustle of daily life comes alive, Warby Parker introduces their latest TV spot, 'Eyesballs on Bikes.' This captivating and innovative commercial takes viewers on a whirlwind journey through the lens of adventure and style.

The scene opens with a vibrant cityscape, as people rush past, engrossed in their daily routines. Suddenly, the camera zooms in on a group of cyclists, their eyes hidden behind a vast array of stylish eyewear from Warby Parker. The cyclists, known as the "Eyesballs," navigate the chaotic city streets with grace and determination.

As the music begins to play, the visuals become a kaleidoscope of vibrant colors and energetic movement. The Eyesballs, wearing an eclectic mix of Warby Parker frames, effortlessly weave in and out of traffic, displaying their confidence and fashion-forward sense.

Each cyclist's eyewear represents a unique personality, while exemplifying the diverse range of eyeglasses and sunglasses offered by Warby Parker. From classic tortoiseshell frames to bold and modern designs, the spot showcases the brand's commitment to providing stylish and affordable eyewear for all.

As the ad progresses, the Eyesballs take their journey beyond the city streets. The camera pans to breathtaking landscapes, with the cyclists riding through forests, along coastal cliffs, and across picturesque bridges. Their eyewear becomes a symbol of both adventure and personal expression, a testament to the idea that glasses are not just an accessory but a statement of individuality.

Throughout the commercial, the Eyesballs exude an undeniable air of confidence and style, encouraging viewers to embrace their own unique fashion sense. There is a message of liberation in their movements, as if wearing Warby Parker glasses gives them the freedom to be their authentic selves.

The ad concludes with the Eyesballs regrouping in the heart of the city, leaving viewers with a sense of awe and inspiration. As the Warby Parker logo appears on-screen, it serves as a reminder that the brand is more than just glasses; it's a lifestyle choice for those who are not afraid to stand out in a sea of conformity.

Warby Parker's TV Spot, 'Eyesballs on Bikes,' is a testament to the brand's vision: to provide fashionable and affordable eyewear that empowers individuals to express their unique style and leave their mark on the world. So, whether you're navigating the city streets or embarking on an exciting adventure, make

Warby Parker TV commercial - Eyesballs on Bikes produced for Warby Parker was first shown on television on January 22, 2013.

Song from commercial Warby Parker TV Spot, 'Eyesballs on Bikes'

Brief Background"Lekar Hum Diwana Dil" is a popular Hindi song composed by Rahul Dev Burman and written by Majrooh Sultanpuri. The song was first featured in the 1973 Bollywood film "Yaadon Ki Baaraat". It was sung by Kishore Kumar and Asha Bhosle.

SignificanceThe song is considered to be one of the most iconic songs of Bollywood. It features a catchy tune, memorable lyrics, and a lively rhythm. The song became an instant hit upon its release and has since been covered by various artists.

Other VersionsThe song was later included in the 1978 film "Karz" as well, where it was again composed by Rahul Dev Burman but sung by Kishore Kumar and Asha Bhosle.

LegacyRahul Dev Burman's music and compositions for the song "Lekar Hum Diwana Dil" and other Bollywood films have been highly influential in the Indian music industry. RD Burman's contribution to Bollywood music has been immense and his legacy continues to inspire musicians and music lovers even today.

Frequently Asked Questions about warby parker tv spot, 'eyesballs on bikes'

Christina Ricci takes center stage in Warby Parker's Spring 2023 campaign as the original Wednesday Addams stars alongside playwright Jeremy O'Harris, artist and jeweler Arpana Rayamajhi and Euphoria's Henry Eikenberry, modeling Warby Parker's newest expressive and statement-making styles.

Their unwavering commitment to the core values that have guided us from the very beginning - focusing on innovation, integrity, and impact - has enabled Warby Parker to delight millions of customers and unlock access to more affordable, quality eye care.

Warby Parker was started to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun.

History. The company was founded in 2010 in Philadelphia by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider and is headquartered in New York City. The name "Warby Parker" derives from two characters that appear in a journal by author Jack Kerouac. The company's official corporate name is JAND Inc.

Warby Parker was started to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.

Warby Parker's marketing strategy focuses on delivering a high-quality, affordable product while building strong customer relationships through direct-to-consumer sales and a variety of online and offline marketing tactics.

Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Founded in 2010, it was initially an online only retailer. It now sells primarily (about 90%) through more than 200 physical retail store locations across the U.S. and Canada.

Founded in 2010 and named after two characters in an early Jack Kerouac journal, Warby Parker believes in creative thinking, smart design, and doing good in the world.

‍Innovation Pays OffWarby Parker is tangible proof that innovation is a key ingredient to every successful digital brand strategy. The company didn't just make it possible to buy eyeglasses online. They also created the home try-on phenomenon: customers pick five frames they like and Warby Parker ships it postage-free.

Many sales fall through because online shoppers can't find the right products. Warby Parker's quiz keeps new shoppers from endlessly browsing, instead honing in on relevant styles that meet their needs. This increases their sales speed. Another major plus: customers can customize their glasses.

Many sales fall through because online shoppers can't find the right products. Warby Parker's quiz keeps new shoppers from endlessly browsing, instead honing in on relevant styles that meet their needs. This increases their sales speed. Another major plus: customers can customize their glasses.

Direct-to-consumer model: Warby Parker bypasses traditional retail channels and sells their eyewear directly to consumers through their website and retail stores. This allows them to offer lower prices and more control over the customer experience.

Videos

Watch Warby Parker TV Commercial, 'Eyesballs on Bikes'

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Products

Products Advertised

Warby Parker Glasses
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