What the Hyundai Equus TV commercial - What Kind of... is about.

The Hyundai Equus TV spot titled "What Kind of…" is an engaging and thought-provoking advertisement that showcases the luxurious and innovative features of the Equus.

The advertisement begins with a series of questions posed by an unseen narrator such as "What kind of car is smarter than other cars" and "What kind of car parks itself". These questions pique the viewer's curiosity and set the tone for the rest of the advertisement.

As the camera pans over the sleek and elegant exterior of the Equus, the unseen narrator continues to ask questions that highlight the car's innovative technology and luxurious features such as "What kind of car alerts you if your tire pressure isn't right?" and "What kind of car cools and heats your seat".

Throughout the advertisement, there are several shots of the Equus's interior and exterior that showcase its beauty and sophistication. The car is presented as the epitome of luxury, with plush leather seats, state-of-the-art technology, and a sleek design that exudes sophistication and elegance.

As the advertisement comes to a close, we see the Equus effortlessly parallel park itself, the culmination of the innovative technology and luxurious features showcased throughout the ad. The final question posed by the narrator is "What kind of car is this?" followed by the Hyundai logo and the tagline "New thinking. New possibilities".

Overall, the Hyundai Equus TV spot titled "What Kind of…" is an engaging, thought-provoking, and visually stunning advertisement that showcases the car's innovative technology and luxurious features. It effectively highlights the car's beauty and sophistication while also positioning Hyundai as a brand that embraces new thinking and possibilities.

Hyundai Equus TV commercial - What Kind of... produced for Hyundai was first shown on television on July 17, 2013.