What the ING Direct TV commercial - Knowing What to Spend is about.

The ING Direct TV Spot, 'Knowing What to Spend', is a captivating and thought-provoking advertisement that highlights the importance of financial responsibility and budgeting. In this commercial, ING Direct, a well-known bank, aims to inspire viewers to take control of their finances and make wise decisions when it comes to spending.

The TV spot opens with a person standing in front of a mirror, contemplating their financial choices. The mirror represents self-reflection, encouraging individuals to assess their spending habits and make better financial decisions. As the person looks into the mirror, they begin to see their reflection split into two distinct personas.

One side of the mirror reveals an impulsive spender, representing the reckless and carefree nature that sometimes influences our decisions. This side of the mirror showcases extravagant purchases, luxurious vacations, and lavish nights out, enticing the viewer with the allure of instant gratification. However, the ad quickly shifts its focus to the other side of the mirror, representing the responsible and conscientious spender.

The responsible spender persona embodies a person who exercises caution and mindfulness when it comes to their finances. They prioritize saving, invest wisely, and budget their expenses carefully. The ad presents this persona as someone who takes pride in making smart financial decisions and reaping the rewards of financial stability.

As the two personas interact with each other through the mirror, the ad highlights the internal struggle that many individuals face when deciding how to spend their money. It emphasizes the importance of finding balance and making informed choices that align with long-term financial goals.

Throughout the commercial, powerful imagery and persuasive storytelling techniques are used to engage the viewer emotionally. The juxtaposition of extravagant displays of wealth and responsible financial habits aims to spark introspection and encourage viewers to reassess their own spending practices.

The ING Direct TV Spot, 'Knowing What to Spend,' serves as a reminder that financial well-being is achievable through conscious decision-making. It encourages viewers to look beyond short-term indulgences and consider the long-term benefits of responsible spending. By addressing the viewers' desire for both financial security and enjoyment, the ad aims to inspire individuals to take control of their financial future and make informed choices for a better tomorrow.

ING Direct TV commercial - Knowing What to Spend produced for ING DIRECT was first shown on television on March 13, 2013.