Against the backdrop of "Cobrastyle" by Teddybears, Volvo demonstrates the versatility of the 2023 XC40.

2023 Volvo XC90 Recharge TV Spot, 'Right Here' Song by Fatboy Slim [T2]

The phrase “Volvo, For Life” conveys two messages: the first is life safety, and the second is the durability that lasts a lifetime.

From the very outset Volvo Cars has been a brand for people who care about the world we live in and the people around us. We have made it our mission to make life easier, better and safer for everyone. For a better future.

As Volvo is famed for safety, its taglines have always been close to safety. The phrase “Volvo, For Life” conveys two messages: the first is life safety, and the second is the durability that lasts a lifetime.

Volvo cars are best known for their commitment to safety, reliability, and durability. Volvo has a reputation for producing vehicles that are designed to be among the safest on the road, with a focus on crash protection, accident avoidance, and driver-assist technologies.

The Volvo for Life Awards program was developed by Volvo Cars of North America to honor and celebrate ordinary people doing extraordinary things for their communities in the areas of safety, quality of life and the environment.

Volvo, For Life Volvo's tagline has changed multiple times and is now “Volvo, For Life”. Previously used taglines include “SAFETY” and “DRIVE SAFELY”. As Volvo is famed for safety, its taglines have always been close to safety.

Volvo, For Life Volvo's tagline has changed multiple times and is now "Volvo, For Life".

The Volvo logo, as it's used today, is intended to represent the brand's strength & resiliency. With safety as a core value to the Volvo Cars brand, it's easy to see why the ancient symbol of iron was included. Additionally, the color blue and the use of chrome are intended to portray class and stability.

The Volvo Iron Mark is the logo we use as an emblem on the front of our cars. It also expresses our brand across digital channels. Derived from the alchemy symbol for iron, it embodies the strength and quality of Swedish steel.

The Swedish luxury carmaker, Volvo is one of the most popular luxury car brands in India. Over the years, Volvo has given strong competition to brands like Audi, Mercedes, and BMW, and built a reputation for offering the safest luxury cars in the world.