What the Warby Parker TV commercial - Virtual Home Vision Test is about.
Warby Parker is a well-known eyewear brand that offers high-quality glasses and contact lenses at affordable prices. To make the process of selecting the perfect pair of glasses more convenient for their customers, Warby Parker has introduced a new product - a virtual home vision test. The product is featured in their latest TV spot, which showcases the ease and convenience of taking an eye test from the comfort of your own home.
The TV spot begins with a woman sitting on her couch, wearing glasses, and looking confused while trying to read a book. A voiceover explains that, "Sometimes, it's hard to tell if your glasses are working as well as they could be."
The woman then picks up her phone and opens the Warby Parker app to take the virtual home vision test. The app guides her through a series of tests, including reading letters on a screen, checking for colorblindness, and measuring the distance between her pupils. The process is simple, quick, and hassle-free.
At the end of the test, the woman is shown a range of frames that have been recommended for her based on her prescription and facial features. The app allows her to try on the frames virtually using augmented reality, making it easier for her to select the perfect pair of glasses without having to leave her home.
The TV spot ends with a message encouraging viewers to try the virtual home vision test and see for themselves how easy it is to get a new pair of glasses. Warby Parker is committed to making eyewear more accessible and affordable for everyone, and their new virtual home vision test is a great example of how they are fulfilling this promise.
Warby Parker TV commercial - Virtual Home Vision Test produced for
Warby Parker
was first shown on television on January 13, 2022.
Frequently Asked Questions about warby parker tv spot, 'virtual home vision test'
If you're eligible, the app walks you through an equally simple vision test. You can complete it anywhere you have 10 feet of space and adequate lighting, and it looks a lot like the vision tests you're used to from the doctor's office. That's all done, from start to finish, in 10 minutes flat.
We've always believed that shopping for eyewear should be super convenient and outright fun - so we made it that way, whether you try your frames in store, at home, or completely virtually.
6. Home Try-On. Warby Parker offers a free, five-day Home Try-On program to help you pick your perfect frames. You may choose five frames (which are sent with non-prescription lenses) to try on at home for a five-day period (the “Try-On Period”).
Take a photo of your prescription and upload it. If you have a copy of your prescription from your eye doctor this is probably your quickest option. Have Warby Parker email you. Place your order and they'll reach out to you by email to get the deets on your prescription.
How does Virtual Try-On work? We'll record a 5-second video of your face with your desktop or mobile camera. Once you create your Try-On, you can see how a frame will look in seconds with realistic 3D/180-degree views. Virtual Try-On allows you to find your face shape for the most flattering frames.
During a visual field acuity test, also called a perimetry test, you will respond to a series of flashing lights while looking straight ahead. Your responses will help the doctor determine whether you have a visual field loss. The area of vision loss gives clues as to where in the visual pathway a problem has occured.
The company moved back to being entirely online in 2020 due to the pandemic but has now reopened a majority of its stores and is now seeing sales numbers similar to those in 2019, Gilboa said.
Warby Parker lost over $100 million in 2022, but losses were significantly less than those in 2021. The retailer reached 200 stores, with plans to open more. Warby Parker's focus in 2023 is on selling pricier items like progressive lenses and higher-end glasses.
How Home Try-On works. Pick five frames and we'll send them your way to try on at home. It's all completely free - including your preprinted return shipping label.
Expect to wait 7–10 business days to get new prescription glasses following your eye exam, though quicker turnaround times are possible (especially with expedited shipping). And remember, once you get your prescription from an eye exam, you can use it to order glasses at any optical retailer (online or in person).
If your vision requires corrective lenses, you'll need a prescription at some point in the ordering process, whether you provide it yourself or have the retailer obtain it from your optometrist. However, you can order non-prescription glasses if you're using them solely for style or reading.
Shipping, returns, and exchanges are all free, and every pair comes with a six-month, no-scratch guarantee. (We'll gladly replace your lenses if they do scratch within six months of purchase.)