What the Choice Hotels TV commercial - Book Twice is about.

Title: Choice Hotels TV Spot - 'Book Twice'

[Upbeat music begins]

[Scene 1: A young couple anxiously looks at their digital devices, searching for a hotel room.]

Narrator: Searching for the perfect hotel room can be stressful, especially when you need to book multiple accommodations.

[Scene 2: The couple looks frustrated as they click through various websites, trying to find the best deals.]

Narrator: But at Choice Hotels, we believe in making your travel planning easier and more rewarding.

[Scene 3: A cheerful receptionist at a Choice Hotels location greets the couple.]

Narrator: Introducing our new offer, "Book Twice"!

[Scene 4: The couple looks intrigued as the receptionist explains the benefits of "Book Twice."]

Receptionist: With "Book Twice," when you book and stay twice at any Choice Hotels property, you'll earn a free night that you can use for future travel.

[Scene 5: The couple's faces light up with excitement.]

Narrator: That's right! The more you stay, the closer you get to a free night at any of our hotels across the globe.

[Scene 6: Quick-cut clips of travelers enjoying their stays at Choice Hotels, including families, couple, and business professionals.]

Narrator: Whether you're traveling with family, exploring a new city, or attending an important business meeting, Choice Hotels has the perfect accommodations for every occasion.

[Scene 7: The couple successfully books their first stay at a Choice Hotels property.]

Narrator: So why stress over multiple bookings? Simplify your travel plans with "Book Twice" at Choice Hotels.

[Scene 8: The screen fades to black, with the Choice Hotels logo and tagline displayed.]

Tagline: Choice Hotels - Your Comfortable and Rewarding Stay Awaits.

[Scene 9: Soft music fades out]

Narrator: Book twice and stay rewarded. Enjoy the convenience and benefits of Choice Hotels.

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Note: The above description is a fictional representation of a TV spot for Choice Hotels. The actual TV spot may vary in length, visuals, and dialogue.

[End of TV Spot]

Choice Hotels TV commercial - Book Twice produced for Choice Hotels was first shown on television on February 18, 2015.