H&R Block is a tax preparation company based in Kansas City, Missouri, United States. Founded by Henry and Richard Bloch in 1955, the company has grown to become one of the largest tax preparation com...
In the H&R Block Super Bowl 2017 TV commercial "Watson" featuring Jon Hamm, H&R Block introduced their new partnership with IBM's Watson technology. The commercial stars the popular actor known for his leading role in the television series "Mad Men," as he explains how H&R Block will use Watson to improve their tax preparation services.
The commercial begins with Hamm walking into a white laboratory that resembles that of a sci-fi movie. He introduces Watson, a powerful supercomputer capable of analyzing vast amounts of data to provide personalized tax advising. This revolutionary technology is set to change how tax returns are filed and also guarantees accuracy and faster refunds.
Hamm addresses the common fear of tax season stating that it doesn't have to be a cause for worry, thanks to the new technology. He reassures the viewers that H&R Block has got their back, no matter how complex the tax return may seem.
The Watson system is not only capable of analyzing vast amounts of tax data but is also programmed to evolve and learn with each interaction with the user, increasing its efficiency over time. Hamm wraps up the commercial by promising that with the power of Watson, H&R Block will work to get its customers the maximum refund possible.
The commercial received significant buzz as it showcased the power of artificial intelligence and how it is revolutionizing not just the tech industry but various sectors, including tax preparation. The partnership between H&R Block and IBM's Watson is an excellent example of how businesses can adapt and use technology to improve their services and stay ahead in their respective industries.
H&R Block Super Bowl 2017 TV Commercial Watson produced for H&R Block was first shown on television on February 4, 2017.
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