Workday is a software company that provides cloud-based human capital management (HCM) and financial management solutions. The company was founded in 2005 by Aneel Bhusri and Dave Duffield, who were b...
Title: Workday TV Spot: 'Gerry' - A Tribute to David Bowie
Introduction:In Workday's captivating TV spot titled 'Gerry,' viewers are treated to a unique and visually stunning tribute to the legendary musician David Bowie. The commercial showcases the power of human connection and the impact that one person can have on the lives of many. With the backdrop of one of Bowie's iconic songs, 'Gerry' highlights the importance of embracing our individuality and celebrating our collective accomplishments. Let's dive into the details of this inspiring ad and the message it conveys.
Synopsis:The scene opens with a montage of diverse professionals engaged in their respective work environments. Scenes show office workers, software developers, musicians, and even astronauts, all dedicated to their crafts. As David Bowie's "Heroes" begins to play softly in the background, the atmosphere is enhanced with a sense of inspiration and determination.
Amidst these scenes, the camera focuses on a character named Gerry, a talented young artist who embarks on a journey to create something extraordinary. Gerry is portrayed as a creative visionary, with a unique sense of style and an undying passion for his craft. His work resonates deeply with those who encounter it, whether it be his captivating paintings or thought-provoking murals.
As the commercial progresses, we witness the impact Gerry's work has on his community. People from all walks of life are drawn to his creations, finding solace, inspiration, and a connection to something greater. Some scenes depict an office worker finding motivation amidst a mundane workday, while others show eager musicians embracing their own unique sounds in Gerry's presence.
The soundtrack, Bowie's "Heroes," intensifies, driving home the idea that we all have the potential to be heroes in our own lives and the lives of others. The TV spot seamlessly weaves together the themes of creativity, innovation, and collaboration, underscoring the importance of embracing our individuality to effect positive change.
Conclusion:Workday's TV spot, 'Gerry,' with David Bowie's iconic 'Heroes' as the backdrop, celebrates the power of human connection and individual creativity. Through the character of Gerry, the ad showcases the impact one person can have on the lives of many. The captivating visuals and inspiring music serve as a reminder that we all have the ability to be heroes, creating positive change in our work and personal lives. As the ad concludes, viewers are left with a sense of awe and inspiration, ready to embark on their own journey of creativity and impact. So,
Workday TV commercial - Gerry produced for Workday was first shown on television on May 4, 2021.
"Changes" by David Bowie
"Changes" is a song by David Bowie, released in 1971 as a single from his album "Hunky Dory." The song was written by Bowie himself, and it has since become one of his most popular and recognizable songs. The song was produced by Ken Scott and arranged by Mick Ronson, who also played the guitar on the track.
Lyrics and Meaning
The lyrics of "Changes" are about personal transformation and growth, and the song has been interpreted as a reflection of Bowie's own experiences as he was going through a period of change in his life. In the song, Bowie sings about the need to adapt to new circumstances and to embrace change in order to move forward in life.
According to Bowie, the song was inspired by his own experiences as a young artist trying to make it in the music industry. He felt that he was constantly having to reinvent himself and to adapt to new trends and styles in order to stay relevant and successful.
Reception and Legacy
"Changes" was not a major commercial success when it was first released, but it has since become one of Bowie's most beloved and iconic songs. It has been covered by many artists over the years, and it has been featured in numerous films, TV shows, and commercials.
The song's enduring popularity is a testament to Bowie's talent as a songwriter and his ability to capture universal themes and emotions in his music. "Changes" remains a beloved classic of the rock genre, and it continues to inspire and move listeners to this day.
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