Starting August 31, we are bringing back Celebrate 31* and offering guests 31% off all scoops at Baskin-Robbins shops nationwide. This month kicks off the return of this classic Baskin-Robbins holiday, and guests can now scoop and celebrate all day, every 31st.

What was once a selection of 31 flavors - Baskin-Robbins "31®" stands for a different ice cream flavor for each day of the month - has grown to more than 1,400 in its flavor library.

Baskin-Robbins “The 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month,” Austin explained. The logo was introduced in 2005 as part of an entire brand refresh.

Add your family members' birthdays to your account and we'll also send you a coupon for a free* birthday scoop to share. *Free 2.5-oz. scoop coupon will be sent to subscriber via email based on birthday provided during opt-in.

The top 5 selling Baskin-Robbins ice cream flavors are Vanilla, Chocolate, Mint Chocolate Chip, Pralines 'n Cream and Chocolate Chip. Jamoca® Almond Fudge ice cream was first developed to be made from coffee brewed on the premises of each of the fifteen manufacturing facilities.

7 Best Baskin Robbins Flavors + 3 Tasty Hacks

• Caramel Macchiato.
• Mom's Makin' Cookies.
• Icing on the Cake.
• Cherries Jubilee.
• Gold Medal Ribbon.
• German Chocolate Cake.
• Old Fashioned Butter Pecan.

Baskin-Robbins® is the only ice cream chain in the world that has the unique “31 flavor” concept. It represents a different flavor for each day of the month. Burt Baskin and Irv Robbins, the founders of Baskin Robbins, were brothers-in-law. Burt married Irv's sister Shirley in 1942.

At the time, it was rare to offer as many flavors as they did, and they wanted to brag about it in their logo and on their storefronts. The number 31 proudly stood out from the name with “31” written above “Baskin Robbins Ice Cream.”

A representative for Baskin-Robbins tells PEOPLE that "sampling is at the core" of their brand and patrons are welcome to sample as many flavors as they'd like.

Want Some Ice Cream with That App? Enjoy a free regular scoop when you download our app & sign up for mobile deals.

Häagen-Dazs is one of the best ice cream brands out there. This Danish company was founded in the 1950s and has been creating ice cream treats ever since. Häagen-Dazs is all about bringing out the flavor of high-quality ingredients, so you can expect a bold and rich taste from every scoop.

Vanilla Takes the Lead According to Laurentia Romaniuk, Instacart's trends expert, “It's no surprise most states in the country are partial to vanilla ice cream because it's arguably the most versatile of them all.