Ring is a company that specializes in home security solutions. The company was founded in 2013 by Jamie Siminoff, originally under the name Doorbot. Ring gained popularity and recognition with their...
Ring TV Spot, 'Black Friday Deals: Peace of Mind' is an advertisement that highlights the importance of having a reliable home security system during the busy shopping season. The commercial starts with a woman shopping at a mall and receiving a notification on her phone from the Ring app that her front doorbell has detected activity. The woman quickly checks her phone and sees a live video feed of her front porch, where a delivery man drops off a package and quickly leaves.
The Ring TV spot then shifts to show the potential danger of not having a home security system, as a man attempts to break into a home, but is quickly deterred by the loud alarm and bright lights of the Ring system. The woman from the mall appears again, this time entering her home with peace of mind, knowing that she has the Ring security system in place.
Throughout the commercial, there are various Black Friday deals highlighted, including discounted Ring products and free professional installation. These deals help convince viewers that now is the perfect time to invest in a Ring home security system and have the peace of mind that comes with knowing their home is protected.
Overall, the Ring TV Spot, 'Black Friday Deals: Peace of Mind' is an effective advertisement that successfully communicates the importance of home security during a hectic shopping season. The use of relatable scenarios, compelling visuals and clear messaging about the Black Friday deals make it a persuasive advertisement that viewers can trust.
Ring TV commercial - Black Friday Deals: Peace of Mind produced for Ring was first shown on television on November 15, 2022.
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