Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...
In 2014, the Super Bowl provided viewers with a commercial that showed that an automobile could provide more than just transportation. The commercial, featuring the Toyota Highlander, showcased a unique combination of muppets and human actors, including Terry Crews.
The commercial begins with Terry Crews driving the Highlander in his neighborhood, as the camera pans up and a rainbow-colored blur strikes the SUV causing it to transform into a lifesize Muppet mobile, with the iconic, beloved Muppets taking over the car and driving Crews off. The Muppets singing "Life's A Happy Song" from the 2011 Muppets movie, with Crews joining in on the singing during the beginning of the commercial.
As they drive along, they perform various comical acts, like rocking the car side to side to the beat of the song or shooting popcorn out of the car's sunroof. However, the ad doesn't solely aim to entertain the audience. It also emphasizes the functionality and versatility of the Toyota Highlander.
The commercial ends with the Muppets dropping Terry off at his neighborhood and leaving in the Toyota Highlander, where they continue to have wild adventures and spread joy while showing how much you can fit in a Highlander.
Overall, the Toyota Highlander Super Bowl 2014 commercial featuring the Muppets and Terry Crews stands out as one of the most memorable commercials for its clever mix of humor and showcasing of the Highlander’s capabilities.
Toyota Highlander Super Bowl 2014 TV Commercial Feat. The Muppets, Terry Crews produced for Toyota was first shown on television on February 1, 2014.
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