What the adidas TV commercial - Unite All Originals is about.

The Adidas 'Unite All Originals' TV spot became an iconic piece of advertising the moment it was aired. The ad featured legendary hip-hop group Run DMC, who took the world by storm in the 1980s with their fresh sound and inimitable style.

The TV spot was shot like a music video and captured the high-energy spirit of Run DMC's music. It opens with the group walking down a gritty city street in their signature gear, including Adidas tracksuits and Superstar sneakers, which became synonymous with the brand. The spot cuts between shots of the group performing their hit track 'My Adidas' on a stage and hanging out in a party atmosphere with a diverse group of people, all united by their love for the brand.

The ad was impactful because it perfectly captured the spirit of the brand and Run DMC's place in the cultural zeitgeist. It seamlessly fused together music, fashion, and attitude in a way that was both aspirational and relatable. The spot also helped to cement Adidas' place as a brand rooted in urban culture and authenticity.

Overall, the Adidas 'Unite All Originals' TV spot featuring Run DMC was a masterful piece of advertising that spoke to a generation and has become a timeless classic.

adidas TV commercial - Unite All Originals produced for adidas was first shown on television on August 26, 2013.