What the Prudential TV commercial - Thanking Our New Heroes is about.

The Prudential TV spot, 'Thanking Our New Heroes', is a heartwarming tribute to the courageous frontline workers who have risked their lives during the COVID-19 pandemic. The commercial opens with a shot of a I.C.U. nurse, exhausted but determined to provide much-needed care to her patients. As the camera pans out, we see more frontline workers like sanitation crews, grocery store clerks, and delivery drivers—all essential workers who have been vital to keeping our society functioning during these trying times.

The ad features a touching rendition of the classic song 'What the World Needs Now is Love', performed by the Philadelphia Youth Orchestra. The music perfectly complements the visuals, adding an emotional depth to the commercial that is both inspiring and uplifting.

Throughout the spot, Prudential emphasizes the importance of supporting these new heroes with messages like "Thank you for being a rock in uncertain times" and "For all you're doing and all you'll do, we thank you." The commercial ends with a message of hope, reminding viewers that even though we may be facing unprecedented challenges, we can get through them by working together and supporting one another.

Overall, the Prudential TV spot 'Thanking Our New Heroes' is a beautiful tribute to the bravery and selflessness of frontline workers. It reminds us of the importance of showing gratitude for the essential workers who have made sacrifices for the greater good, and who continue to do so every day.

Prudential TV commercial - Thanking Our New Heroes produced for Prudential was first shown on television on April 19, 2020.