Benjamin Moore is a well-known company that manufactures high-quality paints, stains, and other coatings. The company was founded in 1883 by Benjamin Moore and his brother, and it is headquartered in...
The Benjamin Moore TV spot titled 'Classroom Paint,' featuring Candice Olson, is an engaging advertisement aimed to promote the brand's range of paints for educational settings. The ad opens with acclaimed interior designer, Candice Olson, entering a standard classroom and assessing the space's overall ambiance. Spotting a bare wall, she notes that it needs a fresh coat of paint.
The ad then transitions to Benjamin Moore's 'Natura' brand of paint, which is specifically designed for schools and hospitals. The paint is shown to be eco-friendly, odorless, and zero-emitting of volatile organic compounds (VOCs) - making it a perfect choice for educational institutions.
Olson then picks up the brush herself and paints the classroom wall effortlessly. The color and finish both look fantastic, and the end result is a visually appealing environment that can encourage learning. The ad concludes with a clear call-to-action that encourages viewers to visit Benjamin Moore's website and make a purchase.
Overall, the Benjamin Moore TV Spot, 'Classroom Paint' Featuring Candice Olson, is an effective advertising campaign that highlights the brand's commitment to producing top-quality paint products. The use of a well-known interior designer plus the promotion of eco-friendly and safe paint options speaks to today's socially-conscious consumers.
Benjamin Moore TV commercial - Classroom Paint produced for Benjamin Moore was first shown on television on September 11, 2012.
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