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Supercuts, a popular chain of hair salons, released a TV commercial in 2018, titled "Shave It Off" featuring actor Michael Kelly. The commercial starts with Michael sitting in a barber's chair with his thick beard. The barber asks him how he wants it trimmed, and Michael responds, "I want to shave it all off."
As the barber starts shaving his beard, Michael talks about how the beard has become a part of his identity. However, he's ready for a change, and shaving it off will symbolize a fresh start.
The commercial follows Michael's journey from feeling nervous and self-conscious about his new look to confident and empowered. The upbeat music in the background adds to the excitement and positive energy of the commercial.
The ad aims to encourage people to embrace change and take risks. It shows that shaving off your beard can be liberating and rejuvenating, just like a visit to Supercuts hair salon. The commercial highlights the expertise of Supercuts barbers and how they can help people achieve the look they desire.
Overall, the "Shave It Off" commercial featuring Michael Kelly is an excellent example of how a brand can connect with its audience and encourage them to try something new.
Supercuts TV commercial - Shave It Off produced for Supercuts was first shown on television on September 24, 2019.
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