'Rule yourself' is about overcoming. To practice as much as Spieth does, say, means conquering all of life's distractions.

In the second chapter of Under Armour's global “Rule Yourself“ campaign, the work comes together around the creative idea: “It's what you do in the dark that puts you in the light.” The concept speaks to the act of becoming invisible - both literally and metaphorically - with Under Armour's athletes training single- ...

an accepted principle or instruction that states the way things are or should be done, and tells you what you are allowed or are not allowed to do: rules and regulations. a general/basic/fundamental rule.

Thus, through highlighting underdogs in the “Rule Yourself” campaign, UA desires to inspire everyday people to stay humble and hungry for success by providing the necessary tools - apparel, footwear, and equipment - required to persevere and push through a difficult workout.

2023 Billionaires Net Worth Under Armour founder Kevin Plank built a popular sportswear brand as the underdog competitor to Nike. Noticing his football teammates' sweat-soaked shirts, Plank came up with a lightweight, sweat-wicking shirt using fabrics from women's undergarments.

According to the plain meaning rule, absent a contrary definition within the statute, words must be given their plain, ordinary and literal meaning. If the words are clear, they must be applied, even though the intention of the legislator may have been different or the result is harsh or undesirable.

Definitions of rule in. verb. include or exclude by determining judicially or in agreement with rules.

Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation.

In the campaign's hero film, basketball players – including Curry, Kelsey Plum, Aliyah Boston and Bryson Tucker – are galvanized by their rallying cry, unified by the common goal to be the greatest, together.

We believe in waking up every morning to make athletes legendary. We put the focused performer, from the best of the best to the ones just getting started, at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks.

The Securities and Exchange Commission today charged sports apparel manufacturer Under Armour Inc. with misleading investors as to the bases of its revenue growth and failing to disclose known uncertainties concerning its future revenue prospects. Under Armour has agreed to pay $9 million to settle the action.

A rule is a statement telling people what they should do in order to achieve success or a benefit of some kind. An important rule is to drink plenty of water during any flight. By and large, the rules for healthy eating are the same during pregnancy as at any other time.