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Advertisers of the CVS Health TV Spot, 'Beauty Unaltered: Healthy Relationship With Beauty'

CVS Health TV commercial - Beauty Unaltered: Healthy Relationship With Beauty
CVS Health

CVS Health is a leading health solutions company headquartered in the United States. It is committed to helping people live their healthiest lives by providing a wide range of healthcare services and...

What the CVS Health TV commercial - Beauty Unaltered: Healthy Relationship With Beauty is about.

CVS Health TV commercial - Beauty Unaltered: Healthy Relationship With Beauty

CVS Health, one of the world's leading healthcare companies, launched a TV spot in 2020 titled 'Beauty Unaltered: Healthy Relationship With Beauty'. The ad spotlights the company's commitment to promoting beauty in an authentic and inclusive way, focusing on redefining beauty beyond societal standards and embracing diversity.

The ad encourages viewers to embrace their unique beauty and focuses on promoting personal wellness by rejecting unrealistic beauty standards that can harm self-esteem and mental health. CVS Health aims to inspire individuals to love their bodies by highlighting the beauty of diversity and promoting a healthy relationship with beauty.

Through the Beauty Unaltered campaign, CVS Health launched the CVS Beauty Mark, a watermark placed on all CVS beauty imagery to indicate that the image was not digitally altered or retouched in any way. This was a bold move that not only aimed to promote and embrace authenticity but also to push the beauty industry to move away from harmful unrealistic beauty standards.

CVS Health's Beauty Unaltered campaign has won accolades in the advertising industry for its message of inclusivity and empowerment. It has become a beacon of positive change in the beauty industry, promoting a healthy relationship with beauty and empowering individuals to reject harmful societal beauty standards.

CVS Health TV commercial - Beauty Unaltered: Healthy Relationship With Beauty produced for CVS Health was first shown on television on October 16, 2022.

Frequently Asked Questions about cvs health tv spot, 'beauty unaltered: healthy relationship with beauty'

Making our mark Our Beauty Mark appears on photos of models that have not been thinned, smoothed or digitally altered.

The Apollonian and Dionysian types of Beauty are always spiritual (Dionysian Beauty is spiritually erotic), the Beauty of Cybelian, the Titanic Beauty is material and spiritless.

What are beauty standards? Beauty standards are a set of values applied to the appearance of both men and women to be regarded as beautiful and handsome in order to rightly fit in the community. These standards are concerned with people's skin, hair, clothing, and other parts of the body.

Ethereal, Intricate, Extravagant, Transformative, Transgressive, Elemental, and Emergent Beauty are the seven themes.

The triennial is divided into seven sections illuminating seven kinds of modern beauty, echoing perhaps the seven archetypal stories some critics identify in literature. Here are the Cooper Hewitt's categories: Extravagant, Transgressive, Emergent, Transformative, Ethereal, Intricate, Elemental.

This time, the concept of there being "four types of pretty" has gone viral on the platform, and it's pretty much what it sounds like. The four categories are known as natural, standard, model, and popular.

Beauty standards are often defined in terms of hairstyles, skin color, and body size. The measures involved in having to live up to these standards are often risky in nature. For decades, what is seen as beautiful is centered around a women's weight and size. Today, that standard is often defined as being thin.

Delve deeper into 5-dimensional approach to beauty inside out that includes 'Nourish', 'Bodywork', 'Feelings', 'Self-Realization' and 'Energy'.

In Summa Theologica, Aquinas wrote that beauty consists of three elements: consonantia, claritas, and integritas. That which is beautiful has proportion, clarity, and integrity.

In his Summa Theologica, Aquinas described the three conditions of beauty as: integritas (wholeness), consonantia (harmony and proportion), and claritas (a radiance and clarity that makes the form of a thing apparent to the mind).

So, what do the current western beauty standards look like? Typically, a curvy figure, tanned skin, big eyes, plumpy lips, thick thighs, large busts, and big butts are the main aesthetic appeals for a female.

They determine what is “beautiful”, from body shape, to facial proportions, to height and weight. Many scholars have sought to explain why they exist, yet there seems to be little consensus. From evolution, to racism, to social media, there are so many influences on our current-day beauty standards.

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Agenices

Agenices of the CVS Health TV Spot, 'Beauty Unaltered: Healthy Relationship With Beauty'

CVS Health TV commercial - Beauty Unaltered: Healthy Relationship With Beauty
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

CVS Health TV commercial - Beauty Unaltered: Healthy Relationship With Beauty
Bravo

Bravo is a multinational company that specializes in providing high-quality consumer goods to its customers across the globe. The company was founded in the early 2000s with a vision to deliver superi...

CVS Health TV commercial - Beauty Unaltered: Healthy Relationship With Beauty
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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