CVS Health is a leading health solutions company headquartered in the United States. It is committed to helping people live their healthiest lives by providing a wide range of healthcare services and...
CVS Health, one of the world's leading healthcare companies, launched a TV spot in 2020 titled 'Beauty Unaltered: Healthy Relationship With Beauty'. The ad spotlights the company's commitment to promoting beauty in an authentic and inclusive way, focusing on redefining beauty beyond societal standards and embracing diversity.
The ad encourages viewers to embrace their unique beauty and focuses on promoting personal wellness by rejecting unrealistic beauty standards that can harm self-esteem and mental health. CVS Health aims to inspire individuals to love their bodies by highlighting the beauty of diversity and promoting a healthy relationship with beauty.
Through the Beauty Unaltered campaign, CVS Health launched the CVS Beauty Mark, a watermark placed on all CVS beauty imagery to indicate that the image was not digitally altered or retouched in any way. This was a bold move that not only aimed to promote and embrace authenticity but also to push the beauty industry to move away from harmful unrealistic beauty standards.
CVS Health's Beauty Unaltered campaign has won accolades in the advertising industry for its message of inclusivity and empowerment. It has become a beacon of positive change in the beauty industry, promoting a healthy relationship with beauty and empowering individuals to reject harmful societal beauty standards.
CVS Health TV commercial - Beauty Unaltered: Healthy Relationship With Beauty produced for CVS Health was first shown on television on October 16, 2022.
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