OMEGA television commercial 2022

What the OMEGA TV commercial - We Measure is about.

The OMEGA brand is known for producing some of the world's most accurate timepieces, and in their latest TV spot titled 'We Measure'; they have highlighted this precision in a creative and impactful manner.

The ad begins with a sweeping shot of an OMEGA watch, before cutting to a close-up of the watch face. As the seconds hand moves in mesmerizing motion, the voice-over declares that "Our watches do more than tell time. They measure moments."

The scene then changes to a laboratory where a group of technicians are shown meticulously inspecting and testing various watch components. The voice-over continues, "We don't measure time to the nearest second; we measure it to the hundredth of a second."

The commercial then transitions to an Olympic track and field event, where a sprinter is shown on the starting block, poised and focused. As the starter fires the gun, the camera cuts to a slow-motion shot of the sprinter's feet leaving the starting block, and the OMEGA timer next to him starting with perfect precision. The ad then concludes with the tagline: "We measure time; your seconds are our passion."

The OMEGA TV spot is a visually stunning and captivating tribute to the brand's legacy of precision and accuracy. By showcasing their expertise in measuring time with incredible precision, OMEGA has presented itself as a brand that values and respects every single moment in life—whether it's a passing second or a crucial Olympic race.

OMEGA TV commercial - We Measure produced for OMEGA was first shown on television on February 3, 2022.

Song from commercial OMEGA TV Spot, 'We Measure'

Overview"The Four Seasons: Winter" is a classical music composition by the Italian composer Antonio Vivaldi ). It is part of his larger work, "The Four Seasons," which is a group of four violin concertos representing each of the seasons ). "Winter" is the fourth and final concerto in the group.

Composition"The Four Seasons: Winter" was composed in the early 18th century and is written for solo violin, strings, and continuo. The piece is divided into three movements, each of which represents a different aspect of winter.

MovementsThe first movement, marked Allegro non molto, depicts the harshness of winter with fast, staccato notes and driving rhythms. The second movement, marked Largo, is slow and lyrical, evoking the peacefulness of a snow-covered landscape. The final movement, marked Allegro, is a lively dance that represents the joy of a winter festival.

Significance"The Four Seasons" is one of Vivaldi's most famous works and is considered a masterpiece of Baroque music. It is notable for its programmatic elements, with each movement representing a different aspect of the season it depicts. "Winter" in particular has been popularized in popular culture, appearing in movies, TV shows, and commercials.

Performances"The Four Seasons: Winter" has been performed and recorded by countless musicians and orchestras around the world. Notable recordings include those by Itzhak Perlman, Nigel Kennedy, and Anne-Sophie Mutter. The piece is often performed during the winter season at concerts and events.