What the Lamb Weston Grown in Idaho Super Crispy Crinkle Cut Fries TV commercial - Crispy and Tender is about.

Title: Crispy and Tender: Lamb Weston's Grown in Idaho Super Crispy Crinkle Cut Fries

Introduction:Imagine the sizzle of hot oil, the irresistible aroma of golden fries, and the anticipation that builds as you wait for that perfect crispiness. That's exactly what Lamb Weston's Grown in Idaho Super Crispy Crinkle Cut Fries deliver. In their thrilling TV spot, aptly named 'Crispy and Tender,' Lamb Weston showcases the delightful journey of their crinkle cut fries from farm to table, emphasizing their unique blend of exquisite texture and tantalizing flavor.

Scene 1: The FarmOur journey begins in the picturesque fields of Idaho, where rich soil and sunny days contribute to the perfect conditions for growing exceptional potatoes. We see a farmer carefully inspecting the crops, ensuring only the finest potatoes make it into Lamb Weston's Grown in Idaho fries. The emphasis is on the farm-to-fork journey and the dedication that goes into producing the highest quality spuds.

Scene 2: The FactoryNext, we're transported to the Lamb Weston factory, where state-of-the-art technology takes over. We witness the meticulous process of washing, peeling, and cutting the potatoes into the iconic crinkle cut shape. The fries make their way through a series of quality checks, ensuring uniformity and perfection at every step.

Scene 3: The Magic of CookingIn this scene, we encounter a professional chef who skillfully drops a handful of these magnificent crinkle cut fries into a bubbling fryer. The sizzle grows louder as the fries transform, their edges turning a delicious golden brown. The camera captures their enticing transformation, revealing the crinkles that are uniquely designed to create a superb balance of crispiness and tenderness.

Scene 4: Savoring the FlavorAs the chef lifts the fries from the fryer, the camera zooms in on their mouthwatering appearance. We catch a glimpse of the steam rising, as the fries perfectly embody the epitome of crispy, golden goodness. The chef expertly seasons them with a sprinkle of salt, further enhancing their incredible flavor. We witness a close-up shot of a person taking the first bite, their eyes widening in delight as the crunch gives way to a soft, fluffy interior.

Scene 5: Serving HappinessThe TV spot concludes with a montage of people savoring the mouthwatering Grown in Idaho Super Crispy Crinkle Cut Fries in various settings - from backyard barbecues to

Lamb Weston Grown in Idaho Super Crispy Crinkle Cut Fries TV commercial - Crispy and Tender produced for Lamb Weston was first shown on television on April 9, 2018.