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Advertisers of the Cologuard TV Spot, 'Colon Cancer Screening Made Easy'

Cologuard TV commercial - Colon Cancer Screening Made Easy
Cologuard

Overview of CologuardCologuard is a non-invasive colorectal cancer screening test developed by Exact Sciences Corporation and approved by the United States Food and Drug Administration (FDA) in 2014....

What the Cologuard TV commercial - Colon Cancer Screening Made Easy is about.

Cologuard TV commercial - Colon Cancer Screening Made Easy

Title: Cologuard TV Spot: Colon Cancer Screening Made Easy

Introduction:The Cologuard TV spot titled 'Colon Cancer Screening Made Easy' aims to raise awareness about a groundbreaking screening method for colon cancer. With a blend of informative content and a touch of humor, the commercial strives to demystify the process of screening for colon cancer and highlight the importance of early detection.

Scene 1: A Welcoming Doctor's OfficeThe TV spot opens inside a welcoming doctor's office, where patients are seen calmly waiting in the waiting area. The atmosphere is warm, with soft lighting and soothing background music.

Voiceover 1: (Renders a soothing tone)"Colon cancer is a real threat, but catching it early can make all the difference."

Scene 2: A Friendly Doctor Explains CologuardCut to an approachable doctor, wearing a white coat, engaging with a patient in an examination room. There is a sense of trust and confidence as the doctor educates the patient about Cologuard.

Doctor: (Smiling) "Introducing Cologuard, a non-invasive at-home colon cancer screening test."

Voiceover 2: (Conveys enthusiasm)"With Cologuard, you can take control of your health in the comfort of your own home."

Scene 3: Cologuard Kit UnveiledThe camera zooms in on a Cologuard kit on a table. The kit showcases its simplicity and ease of use with clear instructions.

Voiceover 3: (Explains with clarity)"Cologuard is as easy as it gets. Just collect a stool sample at home and send it off for analysis."

Scene 4: Light-Hearted MomentA lighthearted moment is portrayed as a montage of different individuals using the Cologuard kit, accompanied by vibrant and playful music. Their expressions convey relief and an appreciation for the simplicity of the process.

Voiceover 4: (Injects humor)"Say goodbye to those awkward conversations with your doctor. Cologuard gives you the peace of mind you deserve."

Scene 5: Results and ActionCut to a scene where a patient eagerly opens an email containing the results. The patient's face lights up with relief as they read the words "Your results are negative."

Voiceover 5: (Exudes reassurance)"Cologuard screens for colon cancer and pre-cancerous polyps, allowing for early intervention if necessary."

Scene 6: A Final Message of EmpowermentThe TV spot

Cologuard TV commercial - Colon Cancer Screening Made Easy produced for Cologuard was first shown on television on January 22, 2018.

Frequently Asked Questions about cologuard tv spot, 'colon cancer screening made easy'

Cologuard is a screening test for colon and rectal cancer. The colon sheds cells from its lining every day. These cells pass with the stool through the colon. Colon cancer cells may have DNA changes in certain genes. Cologuard detects the altered DNA.

Is Cologuard accurate? Cologuard can detect 92% of cancers but only 42% of large precancerous polyps. In other words, no, it is not accurate, especially when it comes to preventing cancer by detecting polyps. While it is better at detecting cancer than FIT (92% vs 74% for FIT), the false positive rate is higher.

Cologuard is a do-it-yourself, mail-in DNA test that helps detect some colon cancers - but it's not a great preventative because it detects cancers only AFTER you have developed it. On the other hand, a colonoscopy PREVENTS colon cancer by removing the potentially cancerous polyps before they become cancerous.

Cologuard™ tests for two DNA methylation markers [NDRG4, BMP3], seven point mutations on K-ras [codons 12 and 13], quantitative DNA [β-actin], and fecal hemoglobin.

Madison, Wisconsin Take this virtual tour for a sneak peek inside Exact Sciences Laboratories in Madison, Wisconsin. Learn how this innovative, customer-focused, mission-driven facility delivers colorectal cancer screening results for patients nationwide with Cologuard.

Cologuard is indicated to screen adults of either sex, 45 years or older, who are at typical average risk for CRC. Cologuard is not a replacement for diagnostic colonoscopy or surveillance colonoscopy in high-risk individuals.

Cologuard's accuracy rate for detecting colorectal cancers and precancerous polyps is touted to be 92%. While that is impressive for a stool-based test, it still means that 8% of lesions will go undetected, leaving those patients with a false sense of security. Cologuard has a 14% false-positive rate.

Pro – No prep work or anesthesia necessary Cologuard doesn't require the unpleasant bowel preparation, sedation or insertion of a scope that comes with a colonoscopy. Patients can eat and drink normally before they collect the stool sample at home, avoiding disruption of work and daily activities.

The Cologuard difference Cologuard is the first and only test that looks for both abnormal DNA and blood in stool. Plus, Cologuard's Customer Care Center supports you the entire way.

(1) Cologuard Collection Kit containing the patient instructions, a protein sample tube with stool collection stick and buffer, a stool collection container, a foldable plastic bracket, a liquid preservative and a mailing container.

Completely. Now empty all of the preservative liquid from the bottle into the container. Anything left in the bottle. Step five next place the lid on the container.

The Cologuard collection kit is used to collect your stool sample. After you collect your stool sample following the instructions in this Patient Guide, the collection kit will be delivered to a lab. The lab will test your stool sample and send the results to your healthcare provider.

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Actors

Actors who starred in Cologuard TV Spot, 'Colon Cancer Screening Made Easy'

Jason Weiner photo
Agenices

Agenices of the Cologuard TV Spot, 'Colon Cancer Screening Made Easy'

Cologuard TV commercial - Colon Cancer Screening Made Easy
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

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Cologuard
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