What the ChapStick Total Hydration TV commercial - Put Your Lips First is about.

The ChapStick Total Hydration TV Spot titled 'Put Your Lips First' is a captivating and empowering advertisement that highlights the importance of prioritizing lip care in our daily lives. This commercial takes viewers on a journey that celebrates self-care and reminds us to give our lips the attention they deserve.

The ad begins with a series of close-up shots of perfectly moisturized lips, showing off their healthy and luscious appearance. As the camera zooms out, we see a diverse group of individuals going about their daily routines, whether it's an athlete training in the gym, a busy mom running errands, or a student studying for exams. Despite their different lives and backgrounds, they all have one thing in common: the need for soft, hydrated lips.

The accompanying music adds to the uplifting ambiance of the commercial, with lyrics that emphasize the importance of self-love and self-care. As the chorus swells, the focus shifts to a young professional confidently applying ChapStick Total Hydration to her lips. The camera slows down, capturing the silky texture and effortless glide of the product. The voice-over complements the scene, emphasizing how ChapStick Total Hydration is not just a lip balm, but a transformative experience that nourishes and replenishes.

The following scenes showcase the benefits of using ChapStick Total Hydration. We see individuals feeling more confident as their lips become smoother and healthier. A runner confidently crosses the finish line, an artist dazzles with a bold smile, and a couple shares a passionate kiss. Each scene emphasizes that when you put your lips first, you can conquer anything and feel your best.

The ad concludes with a captivating shot of individuals holding their ChapStick Total Hydration, as the slogan "Put Your Lips First" appears on the screen. It's a powerful reminder of the transformative power of self-care and how taking care of our lips can positively impact our overall well-being.

Through its visually appealing cinematography, uplifting music, and relatable scenarios, the ChapStick Total Hydration TV Spot successfully conveys the message that we should prioritize lip care as an essential part of our daily routine. This advertisement leaves viewers feeling inspired to embrace self-care and celebrate the transformative power of healthy, moisturized lips.

ChapStick Total Hydration TV commercial - Put Your Lips First produced for ChapStick was first shown on television on September 27, 2015.