What the Life Alert TV commercial - Laundry is about.
The Life Alert TV Spot titled 'Laundry' is a heartwarming commercial that showcases the importance of having a Life Alert system, especially for seniors living alone.
The commercial opens with an elderly woman, who is doing her laundry in the basement of her home. Suddenly, she loses her balance and falls down the stairs, unable to get up due to injuries. She screams for help, but nobody hears her, and she realizes she may be trapped there for a while.
Eventually, the woman presses the Life Alert button on her necklace, and within seconds, the company's response team answers her call. They immediately send an ambulance to her location, and she is rescued.
The commercial smartly portrays the loneliness and isolation that many seniors experience, and how a simple accident can quickly turn into something life-threatening. Having a Life Alert system can provide them the assurance and confidence that they can receive immediate help and support when in need.
Overall, the 'Laundry' commercial highlights the importance of having a Life Alert system for seniors, providing them with the peace of mind that comes from knowing they can receive assistance when they need it the most.
Life Alert TV commercial - Laundry produced for
Life Alert
was first shown on television on June 16, 2018.
Frequently Asked Questions about life alert tv spot, 'laundry'
Life Alert company history timeline
LifeCall released the first version of these infamous television ads in 1989, which featured an elderly woman identified as “Mrs.
Life Alert Emergency Response, Inc. is a nationwide American company, with headquarters in Encino, California, which provides services that help elderly contact emergency services.
LIFE ALERT is the LIFE SAVING LEADER and best choice medical alert system to protect seniors and all family members in home emergencies. We Save a Life Every 11 Minutes!
Created in 1987, Life Alert has been helping seniors and handicapped persons when they fall down and are unable to get back up or when there is a break-in and their telephone is not within their reach. The Life Alert program is a service offered by Life Alert Emergency Response, Inc.
Edith Fore
Edith Fore (née Edith Americus DeVirgilis; 1916–1997) portrayed Mrs. Fletcher. Although a stuntperson performed the fall itself, Fore said that she created the "I've fallen" line while discussing the accident with LifeCall.
However, not every phrase is as quirky as it might first appear. This is the case with the line: “I've fallen, and I can't get up,” which dates back to 1989 when it was coined by a 74-year old woman by the name of Edith Fore.
GPS technology
Separate services provided by Life Alert include a monitor with GPS technology that can be worn to alert for emergencies outside the home, as well as extra help buttons that can alert for emergencies from rooms in your home that might be out of range for the primary monitoring service.
Medical alert systems, also called life alert systems, provide added peace of mind for older adults who are aging in place, as well as their loved ones and caregivers.
They Promote Independence
Since seniors can trigger the alarms when they need to, they're in charge. Feel free to shower, sleep, or work in the yard knowing help is a quick button press away. Seniors can continue to live in their own homes knowing they are being overseen safely.
The “emergency dialer” created by the American International Telephone Corporation provided individuals with a way to reach out for help if they needed it. This dialer was the first medical alert necklace, with a button alert to press that worked with a landline phone.
Edith Fore, of Mount Ephraim, died at Our Lady of Lourdes Medical Center in Camden. Mrs. Fore began making commercials after actually falling, hitting her head, and, with blood dripping into her eyes, activating her medic alert. When Life Call responded, she gave her famous response, "I've fallen and I can't get up."
up to 10 years
Life Alert batteries can last up to 10 years, compared to a maximum of five days with Medical Guardian. Life Alert's website is cluttered, and the company doesn't provide its prices online.
