Mitsubishi Electric is a Japanese multinational company that specializes in the production, development, and sales of a wide range of electronics products and components. The company was founded in 19...
Mitsubishi Electric's TV spot titled 'Water Works' is a captivating and visually stunning ad that showcases the company's cutting-edge technology in air conditioning.
The ad starts with a young girl walking down a street on a hot summer day. As she moves forward, we see her passing by various scenes with people trying to find a way to cool down – a man drinking a cold beverage, a woman fanning herself, and a group of kids playing in a pool.
Suddenly, the girl spots water droplets falling from the sky, and as she looks up, we see a Mitsubishi Electric air conditioner unit installed on a rooftop. The AC unit's innovative technology creates a cloud of cool mist, providing relief from the scorching heat. The girl follows the mist, and as she gets nearer, we see the technology in action, purifying and refreshing the air.
The ad showcases Mitsubishi Electric's environmental commitment, as the water that drips from the cloud of mist is collected and recycled, reducing water waste.
Overall, the TV spot successfully communicates Mitsubishi Electric's innovative air conditioning technology while also highlighting the company's eco-friendly approach. It's a smart and well-executed advertisement that captures the viewer's attention and leaves a lasting impression.
Mitsubishi Electric TV commercial - Water Works produced for Mitsubishi Electric was first shown on television on April 9, 2019.
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