What the Brandless TV commercial - Better Stuff is about.

Brandless is an online retailer that aims to disrupt the traditional retail industry by offering high-quality products at lower prices. One of their most successful marketing campaigns was their TV spot titled 'Better Stuff.' In this ad, the company emphasizes their commitment to offering better products that are not only affordable but also sustainable and ethically sourced.

The ad begins by showing a range of everyday products, including cleaning supplies, snacks, and personal care items. The products are all generic-looking with simple packaging and no recognizable brands. A voiceover then states that "there's a new way to buy better stuff," and the scene switches to a Brandless warehouse, filled with products labeled with only the ingredients and price.

The ad highlights the fact that Brandless does not spend money on fancy packaging or advertising, allowing them to offer better products at a lower cost. The company also emphasizes the sustainability of their products, showcasing their organic and non-GMO offerings. The ad ends by stating that "better stuff, fewer dollars, no nonsense" and leads viewers to visit Brandless's website to start shopping.

Overall, the 'Better Stuff' TV spot effectively communicates Brandless's commitment to quality, sustainability, and affordability. The ad's simple visuals and straightforward message resonate with a audience who are looking for high-quality products that are not only affordable but also visually uncluttered.

Brandless TV commercial - Better Stuff produced for Brandless was first shown on television on June 4, 2019.