ALDI has launched its 2023 brand campaign 'Shop ALDI First', via BMF, with a clever new campaign spot showing a woman in the rain, in a grocery store agonizing over ending her relationship with the rainy grocery store.

ALDI promises its customers quality products for the best price. Our understanding of product quality includes consumer safety, health and well-being and product sustainability. We want to enable consumers to make informed choices.

Aldi has its origins in a small store set up by Anna Albrecht in Germany in 1913. After WWII, she gave the store to her sons who turned it into a chain and then split it into two companies. Aldi now has more than 12,000 stores and is growing rapidly in the US.

Brands. ALDI doesn't sell products of most of the big brands as the company believes that these brands make the customers pay for all their marketing expenses. The company, to counter this, partners with the local vendors and sell private label brands at much lesser prices but similar quality.

Our Core Purpose We provide value and quality to our customers by being fair and efficient in all we do.

ALDI promises its customers quality products for the best price. Our understanding of product quality includes consumer safety, health and well-being and product sustainability. We want to enable consumers to make informed choices.

The method that Aldi used was approaching the marketing by personifying the brand and ultimately connecting with the customer; utilizing other trending events that the brand could use to make a splash and gain more engagement by creating funny content; capitalising on hashtags as a way to build engagement; be bold and ...

At ALDI, our small differences are making a big impact – in store and in your wallet. We hand-select and curate high-quality products for you and your family. We can't promise you'll find ten choices of the same item, but we can promise you'll find the best ones at the best price.

Simplicity, Consistency, Responsibility – these are our core values. Our business model is simple: great quality at the best price, fair and honest product offers, and efficient business processes.

The company states its commitment to its three principles of fairness, openness and honesty. The honesty part of this is evident in Aldi's business model: there are no or very few special offers, with the result being that customers develop trust that it is consistently selling its products at low prices.

No Frills Shopping Experience Theo and Karl Albrecht understood that every business expense must be charged back to the customer. For this reason, Aldi has focused on creating a shopping environment that provides customers with high quality, low-cost products, and nothing more.

The company states its commitment to its three principles of fairness, openness and honesty. The honesty part of this is evident in Aldi's business model: there are no or very few special offers, with the result being that customers develop trust that it is consistently selling its products at low prices.