The voiceover begins “When you get proven quality at lower-than-low prices with Kroger brand products, it feels like you're winning,” Tina Turner's iconic raspy voice kicks in “You're simply the best better than all the rest.

The “Fresh Cart” icon is the embodiment of our brand's purpose and promise to feed the human spirit by making fresh food accessible to all. The Fresh Cart combines two core Kroger Family equities, innovation and fresh, into one. The shopping cart is a symbol that has become synonymous with the grocery experience.

Hornet, the New York production company working with Kroger's ad agencies, recruited the noted animator and director César Pelizer to create their look. (Pelizer was also behind Kroger's. “The idea was to represent everyday people.

At Kroger, we're Fresh for Everyone™. That means every person, every product, every time. So if your produce isn't 100% fresh, we want you to know we'll make it right. That's our freshness guarantee.

Fresh for Everyone is Kroger's brand ethos. The universal tagline is simple and designed to drive an instant understanding of the uniquely egalitarian American brand, underscored by Kroger's commitment and belief that everyone should have access to fresh, affordable and delicious food.

According to the Story of Advertising by James Playsted Wood, the first known written ad in the history of advertising was found by archeologists in the ruins of Thebes, known to the ancient Egyptians as Waset. It was the papyrus created in 3000 BC on behalf of a slaveholder who was trying to find one of his slaves.

Bulova Watches The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today.

The Kroger Company is the United States' largest supermarket operator by revenue and fifth-largest general retailer. The company is one of the largest American-owned private employers in the United States. Kroger is ranked #17 on the Fortune 500 rankings of the largest United States corporations by total revenue.

Kroger's kitchen was the beginning of something big - today, we're the largest food manufacturing business in America. Kroger operates our 35 food manufacturing facilities that make everything from bread, cookies and milk to soda pop, ice cream and peanut butter.

The Kroger Fresh Mode app is a new, exclusive way to earn points simply by shopping like you already do. You can redeem earned points for Fresh Rewards like savings on groceries, free delivery and even charitable donations. Earn 300 bonus points (that's $3 off) just for enrolling!

Kroger is modernizing its brand. The 136-year-old grocery chain debuted its new logo and slogan Wednesday. The logo ditches the blue circle, utilizes a different font, and features the new slogan, “Fresh for Everyone.” Its old slogan was “Right store, right price.”

1941: First legal We'll now discuss the first-ever recognised television commercial. To do so, we must return to July 1st, 1941, in New York City. The WNBT (now WNBC channel four) broadcasted an advert for the watchmaker Bulova, before a baseball game.