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Kraft Macaroni & Cheese TV commercial - Dinner, Not Art
Kraft Macaroni & Cheese

Kraft Macaroni & Cheese, often fondly referred to as "Kraft Dinner" or simply "KD," is an iconic and beloved brand that has been tantalizing taste buds for decades. This American company, owned by The...

What the Kraft Macaroni & Cheese TV commercial - Dinner, Not Art is about.

Kraft Macaroni & Cheese TV commercial - Dinner, Not Art

Title: Dinner, Not Art: The Kraft Macaroni & Cheese TV Spot

Introduction:In a world where culinary masterpieces often dominate the spotlight, Kraft Macaroni & Cheese takes a bold stance with their TV spot, 'Dinner, Not Art.' Breaking away from the conventional artistry associated with food, this commercial celebrates the simplicity, comfort, and nostalgia of a humble bowl of mac and cheese. Let's dive into the captivating story behind this iconic TV spot that touched the hearts of millions.

Unveiling the TV Spot:The screen fades in, revealing a bustling family kitchen. The inviting aroma of Kraft Macaroni & Cheese fills the air as a mother, father, and two children gather around the kitchen counter. Their faces light up with anticipation as they see the iconic blue box awaiting them. With gentle music playing in the background, the scene begins to unfold.

Celebrating the Ordinary:The entire TV spot revolves around highlighting the contrast between the elaborate culinary world and the simplicity of Kraft Macaroni & Cheese. As top-tier cooking shows and high-end restaurants dominate the media, the commercial taps into the viewer's desire for a meal that is familiar, comforting, and effortless.

A Tribute to the Classics:The TV spot pays homage to the rich history and nostalgia associated with Kraft Macaroni & Cheese. Snapshots from the past flash across the screen, showcasing generations of families enjoying this iconic meal. The grainy home videos and sepia-toned photographs evoke warm memories and remind viewers of the timelessness of this dish.

Breaking the Mold:The commercial then cleverly switches to footage of contemporary art galleries, with guests admiring extravagant, avant-garde food installations that defy traditional expectations. Plates adorned with intricate designs become the focal point of the gallery. The camera pans out, symbolizing society's obsession with extravagant culinary presentations.

Returning to Simplicity:Amidst the chaos of dazzling food art, the screen shifts back to the family kitchen, where a simple bowl of creamy Kraft Macaroni & Cheese sits prominently on the table. Smiles light up the faces of the family members as they savor each bite. The message is clear - sometimes, the most satisfying meals are those that require no pretense or elaborate preparations.

The Final Message:As the 'Dinner, Not Art' TV spot draws to a close, a voiceover gently reminds viewers of the joy that comes from embracing simplicity. The tagline echoes with an empowering message: "Kraft Macaroni & Cheese: A timeless classic that brings

Kraft Macaroni & Cheese TV commercial - Dinner, Not Art produced for Kraft Macaroni & Cheese was first shown on television on August 6, 2012.

Frequently Asked Questions about kraft macaroni & cheese tv spot, 'dinner, not art'

It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is particularly popular with Canadians, who consume 55% more boxes per capita than Americans. There are now many similar products, including private label, of nonperishable boxed macaroni and cheese.

Nutritional information. Ingredients: INGREDIENTS: PASTA (FROM WHEAT), CHEESE SAUCE [DRIED WHEY (FROM MILK), CHEDDAR CHEESE, SALT, BUTTER, NATURAL FLAVOURS, COLOUR (FROM PAPRIKA, TURMERIC AND ANNATTO), CITRIC ACID (ACIDULANT), SODIUM PHOSPHATES].

In America KD is called Macaroni and Cheese because Kraft CAN call it that. The reason it's called Kraft Dinner in Canada is because KD doesn't have enough real cheese in it to be legally named as having cheese. So it's called Kraft Dinner (or KD) instead.

Kraft Dinner comes in a box, contains more than one serving, and it meant to be prepared on the oven or in the microwave. Easy Mac has been renamed as Mac and Cheese Dinner Cups. It comes in a cup, contains one serving and is meant to be prepared in the microwave.

The easy-to-make dinner became popular during wartime for its low price - early advertisements claimed it could feed a family of four for just 19 cents. According to Mashed, Kraft Mac & Cheese grew in popularity during World War II, when two boxes of Kraft Dinner could be purchased for one rationing coupon.

Some of Kraft's most popular products included Kraft cheese, Milka and Toblerone chocolates, Philadelphia cream cheese, Planters nuts, Jell-O desserts, Kool-Aid powdered beverages, Jacobs and Maxwell House coffees, Lu biscuits, Nabisco cookies and crackers, Oscar Mayer meats, and Cadbury Creme Egg and Cadbury Dairy ...

Mac and cheese is a rich and creamy dish consisting of macaroni pasta mixed with a cheesy sauce. It's particularly popular in the United States.

In the end, the classic macaroni and cheese brand took the crown. That's right, your standard box of Kraft is really the best boxed mac and cheese out there! Costing less than a dollar a box, we're not complaining! What set this macaroni apart from the crowd was really its perfect ratio of cheese sauce to noodles.

Some of Kraft's most popular products included Kraft cheese, Milka and Toblerone chocolates, Philadelphia cream cheese, Planters nuts, Jell-O desserts, Kool-Aid powdered beverages, Jacobs and Maxwell House coffees, Lu biscuits, Nabisco cookies and crackers, Oscar Mayer meats, and Cadbury Creme Egg and Cadbury Dairy ...

Packaged in Quebec with Canadian wheat and milk, and other ingredients from Canada and the US, Canadians purchase 1.7 million of the 7 million boxes sold globally each week and eat an average of 3.2 boxes of Kraft Dinner each year, 55% more than Americans.

All in all, a single serving of Kraft Original Flavor Macaroni & Cheese Dinner isn't a terrible choice. It can't measure up to a balanced meal of veggies, whole grains, lean meats, healthy fats, etc., but you could do worse.

Ever wonder why macaroni and cheese is so dang good? There's a bunch of science behind it – the dish is full of rich ingredients which make our brain think it's won the lottery. There's also the comfort food factor – mac n' cheese brings up fuzzy warm memories of home.

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Actors

Actors who starred in Kraft Macaroni & Cheese TV Spot, 'Dinner, Not Art'

Maisie Skinner photo
Ted Williams photo
Agenices

Agenices of the Kraft Macaroni & Cheese TV Spot, 'Dinner, Not Art'

Kraft Macaroni & Cheese TV commercial - Dinner, Not Art
Crispin Porter Bogusky

Crispin Porter Bogusky is a global advertising agency that was founded in 1988 by Sam Crispin. Based in Boulder, Colorado, the company has since grown to become one of the most successful and well-kno...

Kraft Macaroni & Cheese TV commercial - Dinner, Not Art
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

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Kraft Macaroni & Cheese Dinner
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