What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
Geico App's TV spot called "Pig in a Blanket" follows the story of the Geico pig, who is often seen in the brand's advertisements, as he navigates his way through an office space trying to retrieve a file from a pile of papers. As he struggles to climb the paper mountain, he suddenly stops and turns to the camera. The pig proceeds to inform the audience that they can easily access all their Geico insurance information using the Geico App.
The ad is a clever and humorous take on the common problem of losing important documents, like insurance papers. It showcases how the Geico App can simplify our lives and make insurance management an easy task. The pig's struggle and eventual success in reaching the top of the paper mountain, only to find out that the document he was looking for was right in front of him all along, further emphasizes the message—when you have the Geico App, the essential documents you need are just a tap away.
The commercial is a testament to Geico's signature style of using quirky and amusing characters to deliver their message in an entertaining and memorable way. The pig, with its lovable and silly appearance, taps into our emotional side and leaves a lasting impression. The ad also highlights how Geico is customer-oriented and focused on providing easy-to-use technology to make their customer's lives more comfortable.
Overall, the Geico App's TV spot, "Pig in a Blanket," is a witty and engaging ad that successfully conveys the message of Geico's App being the easiest way to manage your insurance documents while charming its audience with the loveable Geico pig.
Geico App TV commercial - Pig in a Blanket produced for GEICO was first shown on television on November 21, 2013.
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