What the Applebees TV commercial - Introducing the Pub Diet is about.

Applebee's TV Spot 'Introducing the Pub Diet' showcases their new menu item which is a combination of healthy yet delicious dishes. The advert starts with a close-up shot of a juicy burger with melted cheese, followed by crispy fish fillets and steak slices. The voice-over then describes their new menu 'The Pub Diet' which has been curated for people who want to eat healthy yet tasty food.

The video features various shots of the food being prepared and served, highlighting the freshness of the ingredients. The voice-over explains how the new Pub Diet includes dishes like the Southwest Steak Salad and the Cedar-Grilled Lemon Chicken which are all under 600 calories.

What sets this commercial apart is how it offers something for everyone. It acknowledges the fact that people want to eat healthy but don't want to compromise on the taste. The Pub Diet brings together both, proving that healthy food can be just as delicious as any other dish. Applebee's invites you to come and try out their new menu, promising that you won't have to sacrifice taste for health with the Pub Diet.

Overall, the Applebee's TV Spot 'Introducing the Pub Diet' is a well-crafted commercial that highlights the importance of healthy eating without making it sound like a sacrifice. It's an excellent example of how to brand a menu item to target a specific audience - people looking for healthy yet tasty meal options.

Applebees TV commercial - Introducing the Pub Diet produced for Applebee's was first shown on television on January 26, 2015.