Alfa Romeo is an iconic Italian car manufacturer that has captured the hearts of automotive enthusiasts around the world. Founded in 1910, the company has a rich history of producing stylish and perfo...
The 2017 Alfa Romeo Giulia Super Bowl TV spot, titled 'Dear Predictable', was a thrilling advertisement that left car enthusiasts on the edge of their seats. The commercial opened with a voiceover that asked viewers if they liked predictable things, portraying images of mundane, everyday activities to emphasize the predictability of life. However, the mood quickly changed as a red Alfa Romeo Giulia drove down the street, breaking the monotony.
As the Giulia drove, the voiceover continued to ask viewers why they settle for predictability when they could be driving an Alfa Romeo, a car that promises excitement and adventure. The commercial then showcased the car's capabilities, highlighting its superior handling, speed and sleek design, making it clear that driving an Alfa Romeo is anything but predictable.
The advertisement cleverly played on viewers' desire for excitement and unique experiences, urging them not to settle for the same old predictable routine, both in their lives and in their choice of cars. The message was clear – the Alfa Romeo Giulia was the perfect car for those who crave adventure and live life on their own terms.
The 2017 Alfa Romeo Giulia Super Bowl TV spot was a masterclass in advertising, using clever messaging and thrilling visuals to convey the car's unique selling points. It was a bold, daring and unforgettable commercial that captured the imagination of viewers and set the bar high for car commercials for years to come.
2017 Alfa Romeo Giulia Super Bowl 2017 TV commercial - Dear Predictable produced for Alfa Romeo was first shown on television on February 4, 2017.
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