What the Clinique Beyond Perfecting TV commercial - Más que Maquillaje is about.

Title: Clinique Beyond Perfecting TV Spot, 'Más que Maquillaje' - Embracing Your True Self

Introduction:In Clinique's captivating TV spot, 'Más que Maquillaje' or 'More Than Makeup,' we are invited into a world where beauty goes beyond appearances. It's a celebration of diversity, individuality, and empowerment. As the camera pans through a vibrant metropolis, we witness the transformative power of Clinique's Beyond Perfecting foundation, not just as a makeup product but as a catalyst for self-expression and confidence.

Synopsis:The TV spot begins with a close-up of a woman, her natural skin radiating with a subtle glow. With the stroke of her hand, the screen transitions into a bustling city, filled with people from all walks of life. Each person has their own unique style, embracing their true selves.

As the camera roams the streets, we catch glimpses of individuals using Clinique's Beyond Perfecting foundation. A young woman with tribal-inspired tattoos uses it to cover a small scar, seamlessly blending it with her skin tone. A gender-neutral individual with a vibrant hairstyle uses it to enhance their features, exuding confidence and breaking societal norms.

Interspersed between these scenes, we hear snippets of empowering voiceovers that challenge conventional beauty standards. Phrases like "Beauty is not defined by society's expectations" and "Be your own kind of beautiful" resonate, encouraging viewers to embrace their individuality.

The TV spot shifts its focus to a diverse group of women who gather in a luxurious loft. Set against the backdrop of city lights, they experiment with different makeup looks using Clinique's Beyond Perfecting foundation. They showcase their personality, freely expressing themselves through vibrant colors and unique styles.

As the scene transitions, we witness a series of close-ups highlighting the versatility of the Beyond Perfecting foundation. It flawlessly covers imperfections while still allowing their natural beauty to shine through. We see women of various ages and ethnicities, proving that beauty is not limited to a single mold.

The climax of the TV spot comes as the women gather in unison, looking confidently into the camera. They collectively declare, "Clinique Beyond Perfecting: Más que Maquillaje," emphasizing that Clinique's foundation is more than just makeup—it's a tool for embracing one's true self.

The TV spot ends with a powerful shot of a woman, her face adorned with vibrant makeup, gazing out into the city with a newfound sense of self-assurance. The screen fades to black, leaving viewers with a lasting impression of inclusivity, diversity, and the power of self-expression.

Conclusion:Clinique's TV spot, 'Más que Maquillaje,' captivates audiences with its celebration of diversity and empowerment. Beyond Perfecting foundation becomes a symbol of embracing one's true self, with makeup acting as an enabler rather than something that masks one's identity. This TV spot challenges societal norms and encourages viewers to break free from beauty standards, encouraging everyone to celebrate their unique beauty with confidence.

Clinique Beyond Perfecting TV commercial - Más que Maquillaje produced for Clinique (Cosmetics) was first shown on television on March 24, 2015.