What the AndroGel TV commercial - Use Less is about.

Title: AndroGel TV Spot - 'Use Less'

Introduction:The AndroGel TV spot, titled 'Use Less,' is an engaging and informative commercial that aims to raise awareness about the proper usage of AndroGel, a testosterone replacement therapy treatment for men. Through a creative and thought-provoking approach, the commercial emphasizes the importance of using the medication responsibly and highlights the benefits of an optimal dosing routine.

Scene 1: Opening ShotThe commercial begins with a confident and well-dressed middle-aged man, representing the target audience for AndroGel. He stands in front of a mirror, reflecting a determined and self-assured image. This shot symbolizes the desire for maintaining a healthy and balanced life.

Scene 2: Call to ActionThe voiceover kicks in, delivering a powerful message: "AndroGel - Unlock Your Potential." The screen showcases various images of men engaging in different activities, such as playing sports, spending time with family, and excelling in their careers. The intent is to inspire men to embrace their vitality and seize life's opportunities.

Scene 3: TransitionThe scene transitions to a close-up shot of the AndroGel product, with the focus on the gel texture and a doctor's recommendation symbol. This shot serves to reinforce the medical legitimacy and trustworthiness of the product.

Scene 4: Responsible UseThe screen transitions to a split-screen, with the left side showing excessive usage of AndroGel and the right side demonstrating the correct and responsible usage. The excessive side illustrates a man squeezing out a large and unnecessary amount of gel. It emphasizes that overuse does not result in added benefits and can potentially lead to undesirable side effects.

Scene 5: Optimizing DosingThe right side of the split-screen showcases the proper way of applying AndroGel. A measured amount is squeezed onto the palm, followed by a demonstration of the recommended application areas—usually the shoulders and abdomens. This scene accentuates the importance of optimized dosing and adhering to the prescribed instructions from healthcare professionals.

Scene 6: Improved Quality of LifeAs the voiceover continues, the screen transitions to scenes depicting our male protagonist confidently engaging in activities he enjoys, such as jogging, spending quality time with loved ones, and excelling in his profession. These images highlight the positive impact of AndroGel when used responsibly and emphasize the potential for an improved quality of life.

Scene 7: Closing ShotThe ad concludes with the voiceover

AndroGel TV commercial - Use Less produced for AndroGel was first shown on television on August 13, 2012.