Walmart is one of the most recognizable retail giants in the world, renowned for its vast network of stores and wide range of products. With its humble beginnings as a small discount store in Arkansas...
Walmart's Back to School Event has been a top priority for parents, students, and teachers alike. One of their latest TV spots is titled "Super Momma," and it features a working mother who is juggling her everyday tasks while simultaneously preparing her children for the school year.
The ad starts with the mother getting ready for work, waking her children up, and sending them off to school with their backpacks and lunch bags. While at work, she receives a text message from her child asking for a bright green backpack, which catches her off guard as she feels guilty for not having already bought it.
Determined to make things right, the mother goes to Walmart after work and begins to search for the perfect backpack. As she walks throughout the store, she stumbles upon a section dedicated to the Back to School Event. The section has everything from supplies, clothes, and books for students of all ages. A sales representative approaches her and offers to help her find what she needs. After quickly finding the backpack her child wanted, the mother leaves relieved and happy that she could provide her child with what they wanted.
The TV spot ends with a caption, reminding the viewers that Walmart's Back to School Event has everything parents and students need to be ready for a new school year.
The "Super Momma" TV spot appeals not only to busy working mothers but to all parents and caregivers who are eager to ensure their children have the best experience possible in school. It highlights the convenience and affordability that Walmart brings to the table while making viewers emotionally invested in the mother's story and the joy of providing for her child.
Walmart Back to School Event TV commercial - Super Momma produced for Walmart was first shown on television on July 27, 2014.
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