Meijer is a renowned retail corporation that traces its roots back to its humble beginnings in Greenville, Michigan. The company was founded in 1934 by Hendrik Meijer and his 14-year-old son, Frederik...
Meijer, an American hypermarket chain, released a touching TV spot that tells the story of their company's resilience during one of the toughest times in American history - the Great Depression.
The ad begins with a black and white scene of a man walking down a deserted street with a suitcase in hand. The voiceover narrator sets the stage by describing how the Great Depression caused many businesses to fail, leaving people without jobs and basic necessities. However, the scene quickly shifts to color, revealing that Meijer was one of the few businesses that survived and even thrived during this difficult time.
The ad showcases how Meijer started as a small grocery store in 1934, providing customers with quality products at fair prices. The company's founders, Hendrick Meijer and his son Frederik, were committed to serving their community and providing for their families. They believed that by working hard and treating customers with respect, they could overcome any challenge.
The ad continues by recounting how, over the years, Meijer expanded and adapted to meet customers' changing needs. Today, Meijer is a leading hypermarket chain with hundreds of locations across the United States. Despite its growth, the company has remained true to its founding principles and continues to prioritize customer service, affordability, and community involvement.
The TV spot concludes with a message of hope, stating that even in tough times, Meijer remains committed to serving its customers and providing them with the best possible shopping experience. The ad reminds viewers that Meijer has been around for over 85 years because of their unwavering commitment to putting people first.
Overall, Meijer's TV spot is a heartwarming tribute to the company's history and legacy. It showcases how Meijer's commitment to community, hard work, and customer service have allowed them to overcome even the toughest of times.
Meijer TV commercial - Over 85 Years: Great Depression produced for Meijer was first shown on television on May 12, 2022.
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