CarShield is a popular provider of extended vehicle service protection plans for the United States and a few other countries. The company offers a variety of plans to cover repairs and maintenance costs on most vehicles that no longer have a manufacturer warranty. One of the ways the company promotes its services is through a TV spot titled "Valued Possession."
The CarShield TV Spot "Valued Possession" is a one-minute commercial that starts by showing a classic car being driven on a sunny day. The narrator explains how many owners of vintage automobiles view their cars as much more than just transportation, but rather as valued possessions that are a significant part of who they are. Despite the love and attention owners give to their cars, no vehicle lasts forever, and eventually, they will need repairs and maintenance.
The narrator then introduces CarShield as a solution to the problem of unexpected repair costs for car owners. The spot explains that rather than facing unexpected and potentially expensive repairs on their own, CarShield's extended service contracts provide coverage that protects drivers and their valued possessions from the stress of sudden repair costs.
The TV spot ends with a clear call to action, inviting viewers to contact CarShield or visit the company's website to receive a free quote on an extended service contract for their vehicle. It is an effective advertisement that effectively highlights CarShield's philosophy and strategy as a company in a visually appealing and engaging way.
In conclusion, the CarShield TV spot "Valued Possession" is a compelling and persuasive advertisement that showcases the importance of CarShield's extended service contracts for car owners. It is an excellent example of the innovative and creative marketing strategies that companies can use to promote their services and gain an edge over their competitors.
CarShield TV commercial - Valued Possession produced for CarShield was first shown on television on February 16, 2023.
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