What the Tempur-Pedic TV commercial - Compromises is about.
The Tempur-Pedic TV spot titled 'Compromises' is a clever advertisement that highlights the various compromises we make while we sleep on a traditional mattress. The commercial opens with a couple in bed, tossing and turning, struggling to get comfortable. They both glance over at their sleeping dog and marvel at how the pup seems to find the perfect sleeping position with ease.
The couple then begins to think about their own sleeping situation and the compromises they make just to get a decent night's rest. The woman squeezes herself against the edge of the bed while the man props his arm up with pillows, both hoping to alleviate their discomfort.
The scene then cuts to a shot of a Tempur-Pedic mattress, with a voice-over explaining how the bed conforms to each person's unique body shape, providing personalized support for a more restful night's sleep. As the couple climbs into their new bed, they both let out a sigh of relief and sink into the comfortable mattress.
The message of the ad is clear - traditional mattresses require us to make uncomfortable compromises while trying to get a good night's sleep, but a Tempur-Pedic mattress is the solution to all that. The commercial does an excellent job of using humor to draw viewers in and then subtly convincing them that a new mattress could significantly improve their quality of sleep. The ad campaign is both creative and effective, showcasing the innovative features of the Tempur-Pedic mattress while reminding us of the importance of a restful night's sleep.
Tempur-Pedic TV commercial - Compromises produced for
Tempur-Pedic
was first shown on television on October 10, 2013.
Frequently Asked Questions about tempur-pedic tv spot, 'compromises'
actress Grace Rex
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In 2018, Mattress Firm filed for Chapter 11 bankruptcy protection after years of overexpansion and closed about 700 stores while grappling with a financial scandal at its parent company and intense competition.
Starring actor Liev Schreiber, the integrated campaign was a brand reset for Mattress Firm, with the goal of educating people on the consequences of junk sleep and helping them find the right bed for the way they sleep.
"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."
The other five competitors in the top 10 list are casper.com (2.4M visits in September 2023), mattresswarehouse.com (187.4K visits in September 2023), us-mattress.com (132.5K visits in September 2023), roomstogo.com (4.4M visits in September 2023), and dreamcloudsleep.com (1.4M visits in September 2023).
The following year, in August 2018, Tempur-Pedic sued Mattress Firm for allegedly “selling confusingly similar products under the 'Therapedic' name, and copying the look and feel of the entire Tempur-Pedic brand and consumer experience.” Tempur-Pedic also accused Mattress Firm of continuing to sell Tempur-Pedic ...
Many Mattress Firm locations are so close together that they're just competing with each other. Others have pointed to the recent review of irregularities in the accounts of Steinhoff International, Mattress Firm's parent company. Another explanation may be the growing sales of online mattresses.
"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."
The classic mattress retailer has enlisted Ray Donovan actor Liev Schreiber and Olympic gymnast Gabby Douglas in a new national ad campaign urging Americans to ditch their poor sleeping habits.
Firm mattresses are more supportive than soft mattresses and hold up the body, rather than letting it sink in too far. Lying on a firm mattress, most people will feel like they are sleeping “on top” of the mattress, and they should have no real issues moving around on the mattress.
Floating ad (also called layer ad or overlay ad) is a special type of ad that flows/slides into the main page using animation. You can set a delay before the ad begins sliding into the page and set the ad position on the main page.