Express is a popular American fashion retailer, known for its trendy and affordable clothing for men and women. Founded in 1980, the company is headquartered in Columbus, Ohio, and operates over 600 s...
The Express TV spot 'Jeans' featuring model Karlie Kloss and set to the upbeat song "My Type" by Saint Motel is a fun and energetic commercial that perfectly captures the youthful, playful vibe of the Express brand.
The ad opens with Kloss looking stunning in a pair of Express jeans and a striped top, her long legs on full display as she struts confidently down a city street. The camera follows her as she twirls, dances, and laughs, clearly enjoying herself as she shows off the versatility of the jeans.
As the catchy guitar riff of "My Type" kicks in, Kloss is joined by a group of equally stylish friends, all of them dressed in Express clothing and dancing alongside her. The camera zooms in on their feet as they tap and stomp to the beat, showcasing the different styles of jeans available at Express.
Throughout the ad, Kloss and her friends exude a carefree, youthful energy that perfectly embodies the Express brand. They look like they're having the time of their lives, and viewers can't help but feel drawn in by the infectious energy of the commercial.
Overall, the Express TV spot featuring Karlie Kloss and the song "My Type" by Saint Motel is a fun and engaging ad that does an excellent job of showcasing the versatility and style of Express jeans. It's a perfect example of how music, fashion, and cinematography can all work together to create a captivating and memorable commercial.
Express TV commercial - Jeans produced for Express was first shown on television on July 26, 2015.
"My Type" by Saint Motel is a song by the American indie pop band Saint Motel. It was released as the lead single from their EP of the same name in August 2014. The song gained popularity for its catchy melodies and energetic sound, drawing influences from various genres such as indie pop, rock, and disco.
The music video for "My Type" was directed by A/J Jackson , the lead vocalist of Saint Motel. It features a vibrant and retro aesthetic, showcasing the band's playful and energetic performance style. The video has garnered millions of views on YouTube since its release in 2014.
The lyrics of "My Type" explore themes of love, attraction, and the complexities of romantic relationships. The song's lyrics suggest a love triangle that is described as "bizarre and over the top," adding a sense of intrigue and excitement to the narrative.
The sound of "My Type" has been described as fun, sassy, and reminiscent of another era. It combines catchy melodies, infectious rhythms, and a blend of modern and vintage instrumentation, including piano, synthesizer, and Wurlitzer. The song's energetic and upbeat vibe has made it a popular choice for various forms of media, including films and video games.
In addition to its commercial success, "My Type" has received positive reviews from music critics and has become one of Saint Motel's signature songs. The track's infectious hooks and memorable chorus have made it a fan favorite, and it continues to be a staple in the band's live performances.
Overall, "My Type" by Saint Motel is a catchy and energetic indie pop song that showcases the band's unique sound and style. Its combination of retro influences, catchy melodies, and playful lyrics has made it a fan favorite and a standout track in Saint Motel's discography.
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