What the Motel 6 TV commercial - On the Road is about.
The Motel 6 TV spot titled "On the Road" captures the essence of the open road and the adventures that come with it. The ad shows a powerful visual of a car driving down a lonely stretch of highway as the narrator talks about the experience of feeling free on the road.
The visuals and the narrative paint a picture of people traveling on a budget, with Motel 6 being the perfect solution for those in need of a clean and comfortable room at an affordable price. The TV spot showcases the amenities offered by Motel 6, including free Wi-Fi and a pet-friendly policy, making it the perfect place to rest and recharge during a road trip.
The ad also highlights the beautiful landscape that travelers can witness when traveling across the country. From the rolling hills of the countryside to the vast expanse of the desert, the visuals in the ad inspire wanderlust in viewers and encourage them to hit the road and explore their own backyard.
The message of the TV spot is clear, Motel 6 is the perfect choice for road trippers on a budget. The ad successfully captures the essence of the great American road trip and inspires viewers to embark on their own journey of discovery.
Motel 6 TV commercial - On the Road produced for
Motel 6
was first shown on television on December 29, 2016.
Frequently Asked Questions about motel 6 tv spot, 'on the road'
Two California contractors, William Becker and Paul Greene, saw a need for an economy motel on the California coast. They opened a 52-room motel in Santa Barbara, offering a good night's sleep for the low, low price of just $6 per night (cash only). Fittingly, they decided to name it Motel 6.
["I'm Tom Bodett for Motel 6, and we'll leave the light on for ya'."] He's been leaving the light on for 36 years. "That line was an ad-lib," he said.
Beginning in 1986, Motel 6 has advertised through radio commercials featuring the voice of writer and National Public Radio commentator Tom Bodett, with the tagline "We'll leave the light on for you." The ads were created by Dallas advertising agency The Richards Group.
Among long-running advertising campaigns, few are as charming as Motel 6's radio work featuring Tom Bodett as the folksy voice who promises that the motel will “leave the light on for ya.”
The term "motel" originated with the Motel Inn of San Luis Obispo, originally called the Milestone Mo-Tel, which was constructed in 1925 by Arthur Heineman. In conceiving of a name for his hotel, Heineman abbreviated motor hotel to mo-tel after he could not fit the words "Milestone Motor Hotel" on his rooftop.
motel, also called Motor Lodge, Motor Court, Tourist Court, or Motor Inn, originally a hotel designed for persons travelling by automobile, with convenient parking space provided. Motels serve commercial and business travellers and persons attending conventions and meetings as well as vacationers and tourists.
Motel 6
Since 1986, he has been the spokesman for the motel chain Motel 6, ending commercials with the phrase, "I'm Tom Bodett for Motel 6, and we'll leave the light on for you." Champaign, Illinois, U.S.
Motel 6
Ask most people about Motel 6, and they will say, "That's the place where they leave the light on for you." In 1999, Motel 6 was acknowledged by Advertising Magazine as having one of the top 100 advertising campaigns in the last 100 years.
motor hotel
Early motels
In conceiving of a name for his hotel, Heineman abbreviated motor hotel to mo-tel after he could not fit the words "Milestone Motor Hotel" on his rooftop. Many other businesses followed in its footsteps and started building their own auto camps.
MOTEL 6's focused strategy is focused on low costs, while RITZ-CARLTON has focused on differentiation. MOTEL 6 is focused on the poor travelers who need a room for one night. MOTEL 6 offers them clean, comfortable rooms without any excesses.
Bodett said that woodworking, which he's been pursuing for nearly three decades, has helped him stay sober since 1992 - the same year he divorced Hochstetler. He made the connection at the end of a full day largely spent recounting his life.
The June Motel was created by us – April Brown and Sarah Sklash – just two best friends who share a love for discovering new travel destinations, good wine and creative designs.
