IntroductionBarbasol is an American brand of shaving cream that was founded in 1919 by Frank Shields. It is headquartered in Dublin, Ohio and is a subsidiary of Perio Inc. Acquisitions and ExpansionIn...
Barbasol and Pure Silk have joined forces to create an enticing TV spot, titled 'His and Hers', featuring the talented Jana Kramer. This captivating advertisement showcases the distinct qualities of Barbasol and Pure Silk shaving creams, catering to both men and women, providing a shaving experience that is second to none.
The commercial opens with a luxurious bathroom setting, exuding an air of elegance and sophistication. Jana Kramer, renowned for her beautiful vocals and striking beauty, stands at the vanity mirror, her reflection perfectly framed in the golden glow of the room. She represents the embodiment of strength, confidence, and femininity.
As the camera zooms in on Jana, she reaches for the Barbasol shaving cream, emphasizing the product's masculine association. With a subtle smile, she caresses the canister, signifying the empowerment that comes with using a product that elicits such a powerful image. By including Jana in this way, the commercial breaks gender stereotypes, encouraging women to embrace products traditionally associated with men, without compromising their femininity.
But the commercial doesn't end there. It seamlessly transitions to the 'Hers' aspect of the advertisement, showing Jana gracefully moving to the other side of the vanity mirror. Here, she reaches for the Pure Silk shaving cream, symbolizing the feminine side of the shaving experience. The Pure Silk canister, with its delicate design and soft color palette, perfectly complements Jana's radiant presence.
The 'His and Hers' TV spot beautifully captures the essence of a shared grooming experience, bringing together Jana Kramer's impeccable talents to showcase the versatility of Barbasol and Pure Silk shaving creams. The ad effortlessly communicates the message that both men and women can indulge in a high-quality shaving experience without compromising their individual preferences.
Through the expertise of the production team, the 'His and Hers' TV spot masterfully blends elegance, empowerment, and inclusivity, captivating audiences with its beauty and innovative approach to traditional gender roles. It serves as a reminder that in a world where individuality and self-expression reign, there are no limitations on the products we use or the image we choose to project.
Barbasol and Pure Silk, through their 'His and Hers' TV spot, have redefined the boundaries of gender-specific grooming, paving the way for a more inclusive and diverse grooming industry. This captivating advertisement encourages individuals to embrace their unique preferences and redefine what it means to feel confident, empowered, and beautiful, regardless of gender.
Barbasol and Pure Silk TV commercial - His and Hers produced for Barbasol was first shown on television on January 25, 2017.
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