What the Unisom TV commercial - The Fog is about.

Unisom is a brand known for its sleep-aid products that help relieve individuals of their sleeplessness. They recently released a new TV spot known as "The Fog." The ad features a woman who is lost in the fog, demonstrating how lost sleep can cause one to feel. As the ad progresses, we see that the woman's search for clarity is ultimately successful thanks to Unisom.

The opening scene shows the woman walking in search of clarity, and as she does so, the fog around her becomes more intense. The viewer is immediately put into the woman's shoes, and it's easy to empathize with her situation. The ad then shifts to a scene where she's resting on a sofa, quickly highlighting the difficulty she's experiencing in trying to sleep.

The following scene shows her trying out different sleep-aid products without any success. It's a distressing scene that culminates in her crying out in frustration. The viewer has by this point firmly established an emotional connection with the protagonist.

Enter Unisom - we watch the protagonist taking the product and drifting off to sleep without any interruptions. The following day she's seen waking up refreshed, with the fog around her having lifted, and her face is at peace. This emotional ending leaves the viewer feeling a sense of relief for the protagonist. The ad cleverly demonstrates how Unisom products can help someone who's been struggling with sleep get the much-needed rest they deserve.

Unisom TV commercial - The Fog produced for Unisom was first shown on television on February 3, 2019.