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Mastercard TV commercial - Surprise
Mastercard

About MastercardMastercard is a global payment processing company that provides technology and services to consumers, small and medium businesses, governments and public sectors, large enterprises, ba...

What the Mastercard TV commercial - Surprise is about.

Mastercard TV commercial - Surprise

Mastercard's TV Spot titled 'Surprise' featuring Tom Watson is a captivating commercial that focuses on the priceless moments that can be created when one chooses Mastercard. The commercial starts with American professional golfer and Mastercard ambassador, Tom Watson, standing in front of a cheering crowd on a golf course.

As the crowd watches Watson throughout his game, a young boy looks on and whispers to his father about his desire to be like Watson someday. His father consoles him and says that he will be anything he wants to be in life. The boy then makes a daring bet with his father – if he swings his club and manages to hit the ball down the fairway, his father will buy him ice cream. His father agrees to the bet, but as the boy swings, the golf ball barely moves an inch. The father then hands the boy his Mastercard and points to the ice cream stand, where the boy is shocked to see Watson standing behind the counter.

The surprised boy can hardly believe his luck as Watson explains to him that since he's paying with Mastercard, he gets a surprise. The boy gets the treat of not only expensive ice cream but a chance to take a photo with a golf legend.

The commercial perfectly captures Mastercard's campaign slogan - priceless moments: those rare moments or events that become unforgettable memories. The ad is heartwarming, light-hearted and emphasizes Mastercard's commitment to offering incomparable experiences, a unique reward system and value for money.

In conclusion, Mastercard's TV Spot - 'Surprise' Featuring Tom Watson is not only a masterclass in creative advertising, but it drives home the point that when someone chooses Mastercard, they are not just getting a payment card but rather an opportunity that is bursting with possibilities and surprises.

Mastercard TV commercial - Surprise produced for Mastercard was first shown on television on March 19, 2014.

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Agenices

Agenices of the Mastercard TV Spot, 'Surprise' Featuring Tom Watson

Mastercard TV commercial - Surprise
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

Mastercard TV commercial - Surprise
TracyLocke

TracyLocke is an American advertising agency that specializes in shopper marketing and brand experience. The company was founded in 1913 by Roy Tracy and Neil Locke and is headquartered in Dallas, Tex...

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